New Condominium Launch in Landed Estate

Here we present a Review of the Phoenix Residences condo. The Phoenix Residence is a low-rise residential development located along Phoenix Avenue off Upper Bukit Timah Road near the Bukit Panjang MRT station, an area that has not had a new launch for some time.

This project is being developed by USB Holdings, that is partly owned by OKP Holdings.

Note: This is NOT an advertisement for sale.

Phoenix Residences itself sits on a secluded corner site in a landed housing enclave that is also low-rise, mainly two to three storeys high. The land was formerly occupied by Phoenix Heights apartments, that was sold in a collective en bloc tender in August 2018.

Phoenix Heights on Site of Upcoming Phoenix Residence

If you prefer a quiet, private neighbourhood, away from crowded built up areas, then the Phoenix Residences condo may be the place for you. There is a rather laid-back feel to the estate, with less of the hustle of city living to be seen here.

Especially if you like lots of greenery too.

To the west of the land parcel are the lushly forested grounds of Bukit Gombak. And to the north is Phoenix Park. Both follow their URA Master Plan zonings, so we likely won’t be losing those patches of greenery anytime soon.

Phoenix Residences Site Location . Google Map

Phoenix Condo Site Location . Google Map

Under the 2014 Master Plan, the site and its surroundings are zoned for residential use at a plot ratio of 1.4. This translates to a maximum of 5 storeys for Phoenix Residence, as against the 2 to 3 storeys of its neighbours across Phoenix Road and Phoenix Avenue.

However some of these neighbours are on higher ground, so eventually they could end up the same height in parts. The best views are probably to the west and north, giving units on those facings both a private and green outlook.


Phoenix Residence Singapore · Value Proposition

If you are looking for a place that is within very close walking distance of an MRT station, then this is not for you. The nearest MRT station is Bukit Panjang Station on the Downtown Line.

It is 11 minutes walk away by the main road. Or 12 minutes walk via a more pleasant path past Phoenix Garden to Phoenix Alley, before emerging at Choa Chu Kang Road as well.


However the saving grace is that there is Hillion Mall beside the station, and Junction 10 across from it. The Downtown Line is also not a bad line to be on; it goes down Bukit Timah Road past its education belt to Newton, Bugis and Downtown stations and on to Changi.

But possibly of greater importance to potential buyers is the pricing.

And here is where the project perhaps has an edge. The developers managed to get this piece of land for $33.1 million, almost $3 million below its $36 million reserve price. They were helped by a market spooked by the 5th July cooling measures just a month before.

After adding the cost of topping the lease back to a fresh 99 years, the land rate works out to possibly around $685 per square foot per plot ratio (PSF PPR).

To put it in perspective, this is close to the land cost of Treasure at Tampines, one of the most successful recent launches. Treasure managed to sell 50% of its 2,203 units within a year of its Preview in March 2019, being the most affordable new condo within walking distance of an MRT station.

Buyers could find the pricing for this Phoenix condo to be just as attractive. Particularly as it is about the same walking distance to an MRT station as for Treasure.

Regarding the developer OKP Holdings, it is no stranger to such projects. It is currently building The Essence, a similar low-rise boutique condominium in Sembawang. In fact there are many other points of similarity as well.

The Essence is also set within a low-rise, laid back neighbourhood, close to greenery. Even the land cost is alike. And one of its best features has to be its floor plan layouts. These are among the most practical and liveable around.

The Essence Condo by OKP Holdings

The Essence by OKP Holdings . Developer for this Phoenix Condo


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Project FactSheet

Name Phoenix Residences
Developer USB Holdings Pte Ltd
Status Condominium (Foreigners eligible to buy)
Address 71 – 85 Phoenix Avenue, Singapore 668380
District 23
Site Area 3,971.9 m² (42,750 sq ft)
Floor Area 5,560.66 m² (59,855 sq ft)
Plot Ratio 1.4
Tenure 99 years leasehold
T.O.P. Date TBA
No. of Storeys 5
Architect TBA

The Phoenix Residences Floor Plans

The Phoenix condo floor plans are not finalised yet. Kindly let us know via our Contact Form if you would like us to email you the floor plans once available.

The Phoenix Residences Site Plan

Phoenix Residences Singapore sits in the landed residential enclave of Phoenix Heights Estate off Choa Chu Kang Road, near its junction with Upper Bukit Timah Road.

The site itself is an almost squarish plot at the corner of Phoenix Road and Phoenix Avenue. Since the other two sides are bounded by the greenery of Gombak hill and Phoenix Park, this effectively turns it into an island site.

Hence most of the units will enjoy quite a nice outlook. If not overlooking the forested grounds & trees on its west and north, then across the road to the landed houses on its east and south.

Based on its allowable density and height of up to five storeys, this Phoenix condo can possibly accommodate up to about 70 to 80 units.

The Phoenix Residences Showflat · Viewing

The Phoenix Residence showflat is not up yet. Please drop us a note via the Contact Form if you wish to be updated when the showflat is due to open for the VIP Preview.

The Essence Showflat by OKP . Developer for Phoenix Residences Showflat

The Essence Showflat by OKP . Developer for Phoenix Residences Showflat

Phoenix Residences Prices · Unit Types

The Phoenix Condo Prices . Unit Types & Sizes . Click to Open / Close


Unit Description Type No. of
Strata Area
(sq m)
Strata Area
(sq ft)
1 Bedroom A TBC TBA TBA
2 Bedroom B TBC TBA TBA
3 Bedroom C TBC TBA TBA
4 Bedroom D TBC TBA TBA
Total Number of Units TBA

Floor areas stated includes any Voids, Patios, Balconies, Terraces, A/C Ledges.

The Phoenix Residences Pricing . Click to Open / Close


The Phoenix Residences prices are not determined yet. Just drop us a line via the Contact Form if you wish us to update you on the pricing when finalised.

The Phoenix Residence Price Background . Click to Open / Close

The 42,750 square feet Phoenix condo site, zoned for residential use, has a plot ratio of 1.4. It can therefore be redeveloped up to a maximum gross floor area of 59,855 square feet.

Based on the $33.1 million purchase price, this works out to $553 PSF for the land alone. Which does not include the cost of topping up the existing lease dating back to 1969, to a new 99 year lease.

Once we add that in, the land rate is actually closer to $685 PSF PPR (per square foot per plot ratio), excluding the 10% bonus balcony space.

On that basis, after adding in as well all the costs associated with developing the site and financing and marketing it, we are likely looking at a break even of around $1,150 to $1,200 PSF PPR.

For comparative market analysis, the nearest recent launches like Dairy Farm Residences at Dairy Farm Road, and Midwood at Hillview, are selling at around $1,4xx to $1,8xx PSF depending on the facing, floor level, and unit size.

About the Developer

The Phoenix Residences condo is being developed by USB Holdings Pte Ltd, that was formed for the acquisition and redevelopment of Phoenix Heights. (See News Report on it.)

USB Holdings is 25% owned by OKP Holdings. The other partners in the venture are Chye Joo Construction’s B&D Investment and Property, Hwa Seng Group’s HSB Holdings, and Ho Lee Group. Each hold a 25% stake as well.


OKP Holdings Limited (“OKP” or the “Group”)

OKP and its subsidiaries are an infrastructure and civil engineering company incorporated in Singapore since 1966. It was listed on the Singapore Exchange in July 2002.

The Group specialises in the construction of a wide span of projects, that encompasses both private and public sector work. This includes residential projects as well as expressways, urban and arterial roads, flyovers and vehicular bridges, oil & gas-related infrastructure for oil storage terminals and petrochemical plants, and airport infrastructure.

In recent years, OKP expanded its core businesses into property investment and development. In conjunction with other developers, it has completed projects such as Amber Skye at Amber Road, and LakeLife EC in Jurong, and is currently heading the development of the Essence in Sembawang.

Artist's Impression . The Essence by OKP Holdings

Artist’s Impression . The Essence by OKP Holdings


Ho Lee Group (“Ho Lee” or the “Group”)

Ho Lee is another home-grown company, that was established in the 1970s. In the years since then, it expanded from one small entity focused on plumbing works, to multiple entities handling larger scale work such as general building construction.

These entities were grouped together to form the Ho Lee Group in 1996. Under this umbrella are a number of related businesses that include civil engineering, specialised metal work, and Aluminium and Curtain Wall specialists.

The Group also expanded into the development of residential and commercial real estate. Either on its own, or in collaboration with business partners, it has developed a number of projects.

Such as executive condominiums like Heron Bay EC in Hougang, Watercolours EC in Pasir Ris, and LakeLife EC in Jurong.

Coastline Residences by Ho Lee

Coastline Residences by Ho Lee . Developer for Phoenix Residences Singapore

Or more recent private ones like Coastline Residences and One Meyer in the East Coast, III Cuscaden at Orchard Boulevard, and the very successful Sky Everton launch in Tanjong Pagar.

Phoenix Residences Location Features

Phoenix Residences Map View . Amenities & Neighbourhood

Phoenix Residences Map View . Amenities & Neighbourhood

  1. Location. The Phoenix Residence location is within the private Phoenix Heights residential estate at the junction of Upper Bukit Timah Road and Choa Chu Kang Road. The immediate neighbourhood comprises mainly landed houses, set against the backdrop of Bukit Gombak on its south.

    In this landed estate we have one to three storey high houses, some big and old, some rebuilt to modern smartness, along lanes like Phoenix Walk, Phoenix Rise, Phoenix Garden.

  2. Shops, F&B, Banks, Supermarkets. The nearest shopping centres to the Phoenix condo location are Junction 10, and slightly further away, Hillion Mall. Both require a walk of at least 12 minutes. So you might want to hop onto the train at Phoenix LRT station six minutes walk away, though that is not extremely convenient either.

    However these malls do offer quite a complete range of shops, clinics, bakeries, eateries, salons, and so on. Hillion also houses a Fairprice supermarket.

  3. Leisure / Park. Phoenix Park, the neighbourhood park for this estate, is right next door to the Phoenix Residence location.

    This is a fairly decent size park, with a kids’ playground and some nice mature trees. A good place to gather for group exercise, or to bring the kids out to, to work off their excess energy.

  4. Nearest MRT Station. The main drawback about this Phoenix condo location is that the nearest MRT station is not very close by. According to Google Maps, it takes about 10 to 11 minutes to walk the 850m or 900m to Bukit Panjang MRT station. However a more realistic figure in our climate is probably closer to 12 minutes.

    Bukit Panjang station is on the Downtown Line, that runs down Bukit Timah to Newton, Bugis, Marina Bayfront & Downtown, before going on to Chinatown, Bencoolen and Tampines, and ending at Changi.

  5. Schools & Academic Institutions. The Downtown line also takes you through the education belt along Bukit Timah Road. This stretch is notable for its numerous brand-name schools like Nanyang Girls High, Methodist Girls, Raffles Girls’ Primary, NUS (Bukit Timah Campus), the National Junior College, Hwa Chong Institution, the Singapore Chinese Girls’ School, and Anglo-Chinese Boys (Barker Road) School.

    What is interesting about the primary schools here, is that they are perhaps not as difficult to get into as the most sought after heartland schools. Perhaps because they sit within landed housing estates where the density is much lower, so the number of households within 1 or 2 KM is less.

  6. Connectivity. For those who drive, the Phoenix Residences location gets fairly quick access to expressways. The nearest exit / entrance of Kranji Expressway is about 6 to 7 minutes up Woodlands Road.

    Kranji Expressway joins to the BKE and PIE, and from there to the expressway network that facilitates travel island-wide. For instance, via the PIE it takes less than 30 minutes off-peak to get to Changi Airport at the other end of the island.

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