TOP Year 2024      .       4 Mins Walk to MRT      .      


Where Everything Meets in the Middle

This is a Review of The M at Middle Road, a new mixed-use development in the Bugis district. It comprises the M condo, which is the residential component with 522 apartments, and one level of retail component at the ground floor.

It is being developed by Wingcharm Investment, a wholly-owned unit of Wing Tai Holdings. The land cost for the site alone came to almost half a billion dollars.

Note: This is NOT an advertisement for sale.

The hefty price tag reflects the prime location. This is part of the regeneration of the Beach Road area, that is fast becoming an upmarket neighbourhood buzzing with vibrancy and growth.

Hence this review looks at the M condo’s locational attributes, and possible pricing in light of the comparative market analysis in the vicinity.

The M at Middle Road . By Wing Tai Asia

The M at Middle Road . By Wing Tai Asia

The M, being in Bugis, is right in the heart of the Arts and Cultural District, and next to the Civic District.

It is surrounded by landmark developments like Duo, South Beach Tower and Residences, and the upcoming Guoco Midtown and Midtown Bay. It is also within 2 to 3 MRT stations to Orchard Road and the downtown CBD and Marina Bay Financial District.

Duo and South Beach Towers have already brought a new lease of life, and trendiness to the Bugis precinct. Guoco Midtown will further ramp up the excitement and buzz, and “complete the transformation of the district” as a tourism and business venue.

The M @ Middle Road will tap on, and add to the rejuvenation of the district.

The M Middle Road Site . Landmarks at Bugis

The M Middle Road Site . Landmarks at Bugis


About the M Condominium Features

With a land area of over 80,000 sq ft, the M condo consists of one 6-storey block, and three 20-storey high towers above the commercial podium.

The M Condo & Shops . Street View

The M Condo & Shops . Street View

It features excellent connectivity with well-established transport networks. The development will be served by the Circle, Downtown, and East-West MRT lines at the Bugis Interchange Station that is something like 4 minutes walk away.

It is also 6 minutes walk from City Hall station on the North-South line, and 8 minutes walk from Esplanade station.

Certain higher floor units at the M condominium will enjoy sea views to Marina Bay and Kallang Basin, and city skyline views to the CBD and Orchard Road.

According to Wing Tai Holdings’ Executive Director, Mr Tan Hwee Bin, Wing Tai is “… excited by the excellent opportunity to create fresh, exciting living spaces that cater to urbanites who desire to live in the city and experience its vibrant, cosmopolitan culture.”


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Name The M
Developer Wingcharm Investment Pte Ltd (Unit of Wing Tai Asia)
Status Residential with Retail at 1st Storey (No restrictions on ownership)
Address 30 Middle Road, Singapore 188940
32 Middle Road, Singapore 188941
34 Middle Road, Singapore 188943
36 Middle Road, Singapore 188945
38 Middle Road, Singapore 188947
District 07
Site Area 7,462.7 m² (80,328 sq ft)
Floor Area 31,343 m² (337,380 sq ft)
Plot Ratio 4.2
Tenure 99 years leasehold
T.O.P. Date 31 March 2024
No. of Storeys One 6-Storey Block + Three 20-Storey Towers
No. of Units 522 Residential Apartments
Car Park Spaces 261
Description Mixed-use development comprising a private condominium of three 20-storey towers and one 6-storey block, with communal facilities, pools and car parking, and one block of retail at ground level
Architect P&T Group
Landscape Consultant STX Landscape Architects
M&E Engineer United Project Consultants Pte Ltd
C&S Engineer KCL Consultants Pte Ltd
Main Contractor Dragages Singapore Pte Ltd
ID Consultant Union Tech Services Ltd


The M floor plans are not available yet. Please do drop us a note via the Contact Form if you would like the floor plans emailed to you once ready.

The M Mixed Development . Aerial Night View

The M Mixed Development . Aerial Night View


The M condo site is a regular, almost rectangular land parcel along Middle Road. On its other three sides, it is bordered by rows of low-rise buildings, giving it an almost courtyard effect.

The buildings to its south-west across Middle Road are also low-rise. Mainly shophouses that extend all the way down, along Purvis Street and Seah Street, to Raffles Hotel. Similarly to its north-east, there are three rows of conservation shophouses.

What this means is that The M site, while closely flanked by numerous buildings, actually has a generally open feel to it.

The M Condo Site . Location View

The M Site . Location View

This will afford it pocket views at least, to the city skyline of Orchard Road and the CBD, as well as glimpses of the sea at Marina Bay and Kallang Basin.

Site Plan Layout

The M Condominium . Site Plan Layout

The M Condominium . Pool Deck City View

The M Condominium . Pool Deck City View


The M showflat is not available for viewing yet. Kindly let us know through the Contact Form if you wish to be alerted when the showflat is scheduled to open.


The M condo Price . Unit Types & Sizes . Click to Open / Close


Description Type No. of
Strata Area
(sq m)
Strata Area
(sq ft)
Studio S1 – S3 48 38 – 39 409 – 420
1 Bedroom 1BR-1 – 1BR-9 96 38 – 46 409 – 495
1BR + Study 1BR+S1 – 1BR+S2 89 49 527
2 Bedroom 2BR-1 – 2BR-7 170 55 – 62 592 – 667
2BR + Study 2BR+S1 – 2BR+S6 102 67 – 71 721 – 764
3BR Dual Key 3BR-DK 17 84 904
Total Number of Units 522

Floor areas stated includes any Voids, Patios, Balconies, Terraces, A/C Ledges.

The M Price Ranges . Click to Open / Close


Status as at 12 September 2019 – The M prices are not finalised yet. Kindly drop us a line via the Contact Form if you wish to be kept posted on the indicative pricing once decided.

The M Pricing Background . Click to Open / Close


Wingcharm Investment won the state tender for the M site at close to SGD$492 million, from a field of 10 bidders. (See news report on it here.)

This works out to around $1,458 per square foot per plot ratio (PSF PPR) for the land cost. Although the site was so hotly contested, the bids were all considered fairly conservative, far below the exuberant land bids previously.

The M site falls within the Central Area, and so will not be subject to the minimum unit size ruling. It can house close to 16,000 sq ft of commercial space at the first level, and roughly 375 residential units.

After allowing for development, overhead, construction, and financing costs, the break even cost could come to around $2,100 PSF.

However the eventual selling price will take into account the comparative market pricing for similar new developments in the vicnity.

Midtown Bay at Guoco Midtown is pricing at around $3,300 PSF upwards. South Beach Residences at The South Beach is also selling at about $3,000 PSF up. Those who bought at around $2,100 PSF at Duo a few years ago, are eyeing quite significant capital gains.


The M condo is being developed by Wing Tai Holdings’ Wingcharm Investment Pte Ltd.

Wing Tai Holdings Limited (“Wing Tai” or the “Group”)

Wing Tai is one of the longest established and most reputable property developers and lifestyle companies in Singapore. It was founded in Hong Kong in 1955, and instituted in Singapore in August 1963.

It comprises a network of companies under the Wing Tai Asia brand. These include Wing Tai Properties Limited (in Hong Kong), Wing Tai Malaysia Sdn Bhd (in Malaysia), and Wing Tai China Pte Ltd (in China), besides Wing Tai Holdings Limited (in Singapore).

The Group has been listed on the Stock Exchange of Singapore since 1989, as an investment holding company with assets in excess of SGD$4.5 billion.

Wing Tai Asia’s core businesses are in the areas of property development and investment, as well as hospitality management and lifestyle retail. It focuses mainly on the growth markets of Asia.

Le Nouvel Ardmore by Wing Tai

Le Nouvel Ardmore by Wing Tai . Developer for The M Condo

Wing Tai Asia . Corporate Philosophy

Wing Tai believes in striking winning partnerships with its clients, staff and business partners. In so doing, it has earned a track record and reputation for quality in its wide product portfolio.

It is well supported by a strong network of business associates, bankers, and international investors.

Wing Tai’s corporate symbol is the majestic Tembusu tree. This is a native tree known for its deep roots, extensive branches, fragrant flowers, and tenacity. It stands as a fitting symbol to Wing Tai’s corporate vision and philosophy of resilience and integrity.


The M Location Site

The M Location Site

  1. Location. The M condo occupies a central location, in the extended Singapore Downtown. It lies within the Beach Road regeneration precinct, beside the financial districts of Marina Bay and Raffles Place / Shenton Way.

    The site itself is along Middle Road, in between Beach Road and North Bridge Road, and close to Nicoll Highway. This is an upcoming address, with neighbours such as The Gateway, Duo, the upcoming Guoco Midtown, and South Beach Tower.

  2. Looking North to the City

    The M Condo Location . Looking North to the City

  3. Shops, Supermarkets, F&B, Lifestyle, Banks. The M location has a lot of retail and food choices in close proximity to it. Besides those across Beach Road at Guoco Midtown, there is Bugis Junction on the other side at North Bridge Road.

    And we have the mega Suntec City Mall nearby, with its food courts, fast food chains, cafes and restaurants, as well as major banks, and a wide range of shops and lifestyle outlets.

    Not to mention the old-time hawker foods and local colour at the conserved shophouses lining the streets around the M condo location. Some of them pretty famous and popular, along Beach Road, Middle Road, Purvis Street and Seah Street.

    To mark a really special occasion, or perhaps for no reason at all, there is fine dining to be had at Raffles Hotel and The South Beach, a short step down the road.

    We also have the advantage of having the main National Library Building just across the road junction. Lots of resources there besides books. You can also enjoy the peace and quietness at its many reading areas.

  4. Nearest MRT Station. The M location is very close to Bugis MRT interchange station. It is about 280 metres, 3 to 4 minutes walk across Bugis Junction from the East-West line section of the station.

    Or if you prefer, you can cut past the shophouses to Exit D at Tan Quee Lan Street. This is the Downtown Line segment of Bugis station under Rochor Road.

  5. Accessibility. To access the expressway network from the M condo location is pretty fast and easy. Swooping down from the ECP (East Coast Parkway) at its Rochor Road exit, you take a left turn at Beach Road and the site is almost immediately after that, off Middle Road.

    Getting back onto the ECP is similarly quite straightforward. A short drive back up Beach Road takes you to Ophir Road, and thence to the exit onto the expressway. From here, it is a bare 15 minutes to Changi International Airport.

  • 1 to 3 Mins Walk to MRT
  • 10 to 12 Mins Walk to MRT
  • 13 to 15 Mins Walk to MRT
  • 16 to 18 Mins Walk to MRT
  • 19 to 21 Mins Walk to MRT
  • 22 to 24 Mins Walk to MRT
  • 25 to 27 Mins Walk to MRT
  • 28 to 30 Mins Walk to MRT
  • 31 to 33 Mins Walk to MRT
  • 34 to 36 Mins Walk to MRT
  • 37 to 39 Mins Walk to MRT
  • 4 to 6 Mins Walk to MRT
  • 7 to 9 Mins Walk to MRT
  • Deferred Payment Scheme
  • Dual Key Units
  • Luxury High-End Project
  • Near Park / Nature Reserve
  • Near Reservoir
  • Near Shopping Mall
  • Near Sports Complex
  • Near to City
  • Normal Payment Scheme
  • Payment Scheme
  • Prime District
  • Progressive Payment Scheme
  • Proximity to Primary School
  • Sale by Private Treaty
  • Sea / Water Views
  • Special Discounts
  • Special Features
  • Star Buys
  • Walk to MRT
  • Within 1KM of Ai Tong Primary School
  • Within 1KM of Anglo Chinese Primary School (Barker Road)
  • Within 1KM of Catholic High
  • Within 1KM of Cedar Girls Primary School
  • Within 1KM of CHIJ Primary School (Toa Payoh)
  • Within 1KM of Holy Innocents Primary School
  • Within 1KM of Kong Hwa Primary School
  • Within 1KM of Maris Stella
  • Within 1km of Methodist Girls' Primary School
  • Within 1KM of Nan Chiau Primary School
  • Within 1KM of Nan Hua Primary School
  • Within 1KM of Nanyang Primary School
  • Within 1KM of Ngee Ann Primary School
  • Within 1KM of Paya Lebar Methodist Girls' Primary School
  • Within 1KM of Raffles Girls Primary School
  • Within 1KM of River Valley Primary School
  • Within 1KM of Rosyth Primary School
  • Within 1KM of Singapore Chinese Girls' Primary School
  • Within 1KM of SJI Junior
  • Within 1KM of St Andrews Primary School
  • Within 1KM of Tao Nan Primary School


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