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The M at Middle Road is a new mixed-use development in the Bugis district. It comprises the M condo, which is the residential component with 522 apartments, and one level of retail space at the ground floor.

Its Preview launch on 22nd February 2020 was immensely successful. It sold 360 units, or 70% of its total 522 units that weekend alone. This was partly attributed to its concept resonating with its target market, and especially to its pricing being substantially lower than nearby new projects.


The M condo is being developed by Wingcharm Investment, a fully-owned subsidiary of Wing Tai Holdings.

This is part of the regeneration of the Beach Road area that is abuzz with vibrancy and growth, and fast extending the “downtown” boundaries. The land cost alone for this site is almost half a billion dollars, a price tag that reflects its prime location.

The M at Middle Road . By Wing Tai Asia

The M at Middle Road . By Wing Tai Asia

Hence this review looks at the M condo’s locational attributes, and possible pricing in light of the comparative market analysis in the vicinity.

The M, being in Bugis, is right in the heart of the Arts and Cultural District, and next to the Civic District.

It is surrounded by landmark developments like Duo, South Beach Tower and Residences, and the upcoming Guoco Midtown and Midtown Bay. It is also within 2 to 3 MRT stations to Orchard Road and the downtown CBD and Marina Bay Financial District.

Duo and South Beach Towers have already brought a new lease of life, and trendiness to the Bugis precinct. Guoco Midtown will further ramp up the excitement and buzz, and “complete the transformation of the district” as a tourism and business venue.

The M @ Middle Road will tap on, and add to the rejuvenation of the district.

The M Middle Road Site . Landmarks at Bugis

The M Middle Road Site . Landmarks at Bugis


About the M Condominium Features

With a land area of over 80,000 sq ft, the M condo consists of one 6-storey block, and three 20-storey high towers above the commercial podium.

The M Condo & Shops . Street View

The M Condo & Shops . Street View

It features excellent connectivity with well-established transport networks. The development will be served by the Downtown and East-West MRT lines at the Bugis Interchange Station that is something like 4 minutes walk away.

It is also 6 minutes walk from City Hall station on the North-South line, and 8 minutes walk from Esplanade station. Altogether 4 MRT lines within easy walking distance.

Certain higher floor units at the M condominium will enjoy sea views to Marina Bay and Kallang Basin, and city skyline views to the CBD and Orchard Road.

According to Wing Tai Holdings’ Executive Director, Mr Tan Hwee Bin, Wing Tai is “… excited by the excellent opportunity to create fresh, exciting living spaces that cater to urbanites who desire to live in the city and experience its vibrant, cosmopolitan culture.”


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    Development Concept · HOME / WORK

    The design concept positions the M as a HOME/WORK place. Not just a home near work, but a home in which to work. Right in the city.

    Development Concept . Home/Work

    Home / Work Concept

    For that, a lot of thought has gone into planning the units, and innovative touches incorporated.

    Such as integrated furniture that allow for flexibility and adaptability. These transform to suit your needs.

    One home, dual function – go from breakfast to business in your own home. Basically maximum use of minimum space.


    The M Floor Plan . Studio Unit

    The M Floor Plan . Studio Unit

    Dual-use movable kitchen countertop. Covers the entire kitchen counter neatly, but slides out to reveal the sink and induction hob. The movable countertop doubles up as a dining table, or work table, or meeting table.

    Movable sliding wardrobe and storage cabinet provision. These integrated and flexible storage systems can be used as a spatial demarcation between the resting and working areas. Or use one as a wardrobe, and the other as a storage cabinet for your work files.


    Comes with an integrated table that unfolds from the kitchen cabinetry. Transforms easily to a dining or work table for 3 persons. When not in use, tucks away neatly and is concealed as part of the kitchen cabinets. Makes for easy cleaning.


    The M @ Bugis . As an Investment . Click to Open / Close

    Investment Potential

    The M condo looks promising as an investment, with a large tenant base to draw upon.

    Quite a number of new Grade-A offices, and retail and F&B spaces, have been injected into the neighbourhood. This is in addition to existing MNCs in the vicinity of Suntec City, Raffles City and Bugis Junction.

    The Ophir Rochor South Beach Developments

    The Ophir Rochor South Beach Developments

    And there is the pool of tenants (students and academic staff) from tertiary institutions near by, like the Singapore Management University (SMU), Kaplan, School of the Arts (SOTA).

    This is also part of the rejuvenation & transformation of the Ophir-Rochor Corridor. Besides the new additions to the skyline, there is some pretty good work going on in redeveloping or refurbishing of older buildings.

    All this adds up to a neighbourhood that is morphing into an expanded downtown, lively and vibrant after office hours.

    Civic and Cultural Districts

    Civic and Cultural Districts

    This place possesses a rich heritage too. It is within the Arts & Cultural Precinct, and next to the Civic and Fort Canning District, and Kampong Glam conservation area.

    New park spaces and streetscape improvements are in the works, to better connect the 3 precincts, and make it inviting for visitors to explore on foot. From the Arts & Cultural zones, to the chic hipster cafes lining the streets of Kampong Glam with their laid-back vibe.

    Hipster Cafes at Kampong Glam

    Hipster Cafes at Kampong Glam


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      Project FactSheet

      Name The M
      Developer Wingcharm Investment Pte Ltd (Unit of Wing Tai Asia)
      Status Residential with Retail at 1st Storey (No restrictions on ownership)
      Address 30 Middle Road, Singapore 188940
      32 Middle Road, Singapore 188941
      34 Middle Road, Singapore 188943
      36 Middle Road, Singapore 188945
      38 Middle Road, Singapore 188947
      District 07
      Site Area 7,462.7 m² (80,328 sq ft)
      Floor Area 31,343 m² (337,380 sq ft)
      Plot Ratio 4.2
      Tenure 99 years leasehold from 3 July 2019
      Official T.O.P. Date 31 March 2024
      No. of Storeys One 6-Storey Block + Three 20-Storey Towers
      No. of Units 522 Residential Apartments
      Car Park Spaces 261
      Description Mixed-use development comprising a private condominium of three 20-storey towers and one 6-storey block, with communal facilities, pools and car parking, and one block of retail at ground level
      Architect P&T Group
      Landscape Consultant STX Landscape Architects
      M&E Engineer United Project Consultants Pte Ltd
      C&S Engineer KCL Consultants Pte Ltd
      Lighting Consultant L’Observatoire International
      Main Contractor Dragages Singapore Pte Ltd
      ID Consultant Union Tech Services Ltd

      The M Floor Plans

      Below are a couple of examples, showing the show suite floor plans.

      Please do drop us a note via the Contact Form if you would like the full M floor plans brochure to be emailed to you.

      The M Floor Plans . 1 Bedroom + Study

      The M Floor Plans . 1 Bedroom + Study

      The M Condo Floor Plan . 2 Bedroom + Study

      The M Condo Floor Plan . 2 Bedroom + Study

      The M Mixed Development . Aerial Night View

      The M Mixed Development . Aerial Night View

      The M Site Plan

      The Site Location Plan

      M Condo Site Location Plan

      The M condo site is a regular, almost rectangular land parcel along Middle Road. On its other three sides, it is bordered by rows of low-rise buildings, giving it an almost courtyard effect.

      The buildings to its south-west across Middle Road are also low-rise. Mainly shophouses that extend all the way down, along Purvis Street and Seah Street, to Raffles Hotel. Similarly to its north-east, there are three rows of conservation shophouses.

      What this means is that The M site, while closely flanked by numerous buildings, actually has a generally open feel to it.

      The M Condo Site . Location View

      The M Site . Location View

      This will afford it pocket views at least, to the city skyline of Orchard Road and the CBD, as well as glimpses of the sea at Marina Bay and Kallang Basin.

      The M Condominium . Site Plan Layout

      The M Condominium . Site Plan Layout . Click to Expand

      Site Plan . Sky Terrace

      The M Site Plan . Sky Terrace

      The M Condominium . Landscape Deck

      The M Condominium . Landscape Deck

      The Clubhouse

      The Clubhouse

      The M Condominium . Jacuzzi Pool with City View

      The M @ Middle Road . Jacuzzi Pool with City View

      The M Showflat Viewing

      Viewing of the M condo showflat is by advance appointment or online virtually only. Kindly let us know through the Contact Form if you wish to view the actual showflat.

      For the Virtual Open House, just click on the respective windows to walk through the show units.

      View full screen » . Studio Show Unit (409 sq ft)

      View full screen » . One Bedroom + Study Showflat (527 sq ft)

      View full screen » . Two Bedroom + Study Showflat (743 sq ft)


      The M Showflat . Studio Kitchen

      The M Showflat . Studio Kitchen

      Smart Home Provisions

      Smart Home Provisions

      The M Prices · Unit Types

      The M condo Price . Unit Types & Sizes . Click to Open / Close


      Description Type No. of
      Strata Area
      (sq m)
      Strata Area
      (sq ft)
      Studio S1 – S3 48 38 – 39 409 – 420
      1 Bedroom A1 – A9 96 38 – 46 409 – 495
      1 Bedroom + Study AS1 – AS2 89 49 527
      2 Bedroom B1 – B7 170 55 – 62 592 – 667
      2 Bedroom + Study BS1 – BS6 102 67 – 71 721 – 764
      3 Bedroom Dual Key C1 17 84 904
      Total Number of Units 522

      Floor areas stated includes any Voids, Patios, Balconies, Terraces, A/C Ledges.

      The M Price Ranges . Click to Open / Close


      The M condo price status as at 20 June 2020. (Note: Prices are subject to change without notice or as units are sold.)

      Please drop us a line via the Contact Form for latest prices or unit availability.

      Description Type Units
      Strata Area
      (sq ft)
      Price Ranges
      From SGD$
      Studio S1 – S3 0 409 – 420 SOLD OUT
      1 Bedroom A1 – A9 2 409 – 495 $1.296M / $1.383M
      1 Bedroom + Study AS1 – AS2 28 527 1.363M – $1.633M
      2 Bedroom B1 – B7 55 592 – 667 $1.584M – $1.877M
      2 Bedroom + Study BS1 – BS6 57 721 – 764 $1.719M – $2.292M
      3 Bedroom Dual Key C1 3 904 $2.482M – $2.606M
      Total Number of Units Left 145
      The M Pricing Background . Click to Open / Close


      Wingcharm Investment won the state tender for the M site at close to SGD$492 million, from a field of 10 bidders. (See news report on it here.)

      This works out to around $1,458 per square foot per plot ratio (PSF PPR) for the land cost. Although the site was so hotly contested, the bids were all considered fairly conservative, far below the exuberant land bids previously.

      The M site falls within the Central Area, and so will not be subject to the minimum unit size ruling. It can house close to 16,000 sq ft of commercial space at the first level.

      After allowing for development, overhead, construction, and financing costs, the break even cost could come to around $2,100 PSF.

      However the eventual selling price will take into account the comparative market pricing for similar new developments in the vicinity.

      Midtown Bay at Guoco Midtown is priced at an average of $2,8xx PSF, with the one bedders in the $3,3xx PSF range. South Beach Residences at The South Beach is averaging $3,2xx PSF. Those who bought at around $2,100 PSF at Duo a few years ago, are eyeing a fair bit of capital gains.

      About the Developer

      The M condo is being developed by Wing Tai Holdings’ Wingcharm Investment Pte Ltd.

      Wing Tai Holdings Limited (“Wing Tai” or the “Group”)

      Wing Tai is one of the longest established and most reputable property developers and lifestyle companies in Singapore. It was founded in Hong Kong in 1955, and instituted in Singapore in August 1963.

      It comprises a network of companies under the Wing Tai Asia brand. These include Wing Tai Properties Limited (in Hong Kong), Wing Tai Malaysia Sdn Bhd (in Malaysia), and Wing Tai China Pte Ltd (in China), besides Wing Tai Holdings Limited (in Singapore).

      The Group has been listed on the Stock Exchange of Singapore since 1989, as an investment holding company with assets in excess of SGD$4.5 billion.

      Wing Tai Asia’s core businesses are in the areas of property development and investment, as well as hospitality management and lifestyle retail. It focuses mainly on the growth markets of Asia.

      Le Nouvel Ardmore by Wing Tai

      Le Nouvel Ardmore by Wing Tai . Developer for The M Condo

      Wing Tai Asia . Corporate Philosophy

      Wing Tai believes in striking winning partnerships with its clients, staff and business partners. In so doing, it has earned a track record and reputation for quality in its wide product portfolio.

      It is well supported by a strong network of business associates, bankers, and international investors.

      Wing Tai’s corporate symbol is the majestic Tembusu tree. This is a native tree known for its deep roots, extensive branches, fragrant flowers, and tenacity. It stands as a fitting symbol to Wing Tai’s corporate vision and philosophy of resilience and integrity.

      The M Location Features

      The M Location Site

      Google Map . The M Location Site

      The M Location Map

      The M Location Map . Click to Expand

      1. Location. The M condo occupies a central location, in the extended Singapore Downtown. It lies within the Beach Road regeneration precinct, beside the financial districts of Marina Bay and Raffles Place / Shenton Way.

        The site itself is along Middle Road, in between Beach Road and North Bridge Road, and close to Nicoll Highway. This is an upcoming address, with neighbours such as The Gateway, Duo, the upcoming Guoco Midtown, and South Beach Tower.

      2. Looking North to the City

        The M Condo Location . Looking North to the City

      3. Shops, Supermarkets, F&B, Lifestyle, Banks. The M location has a lot of retail and food choices in close proximity to it. Besides those across Beach Road at Guoco Midtown, there is Bugis Junction on the other side at North Bridge Road.

        And we have the mega Suntec City Mall nearby, with its food courts, fast food chains, cafes and restaurants, as well as major banks, and a wide range of shops and lifestyle outlets.

        Not to mention the old-time hawker foods and local colour at the conserved shophouses lining the streets around the M condo location. Some of them pretty famous and popular, along Beach Road, Middle Road, Purvis Street and Seah Street.

        To mark a really special occasion, or perhaps for no reason at all, there is fine dining to be had at Raffles Hotel and The South Beach, a short step down the road.

        We also have the advantage of having the main National Library Building just across the road junction. Lots of resources there besides books. You can also enjoy the peace and quietness at its many reading areas.

      4. Nearest MRT Station. The M location is very close to Bugis MRT interchange station. It is about 280 metres, 3 to 4 minutes walk across Bugis Junction from the East-West line section of the station.

        Or if you prefer, you can cut past the shophouses to Exit D at Tan Quee Lan Street. This is the Downtown Line segment of Bugis station under Rochor Road.

      5. Accessibility. To access the expressway network from the M condo location is pretty fast and easy. Swooping down from the ECP (East Coast Parkway) at its Rochor Road exit, you take a left turn at Beach Road and the site is almost immediately after that, off Middle Road.

        Getting back onto the ECP is similarly quite straightforward. A short drive back up Beach Road takes you to Ophir Road, and thence to the exit onto the expressway. From here, it is a 15 minute ride to Changi International Airport.


      Singapore Property Phone Number
      Email the Sales Channel here, or call us at: (+65) 6100 6090

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