EMERALD CONDOMINIUM AT KATONG
New Katong Condo @ East Coast . 7 Mins Walk to Tanjong Katong MRT
By Sim Lian Land . FULLY SOLD
By Sim Lian Land . FULLY SOLD
This presents the upcoming Emerald of Katong condo launch. Situated along Jalan Tembusu, it is the latest new residential development in Singapore’s Mountbatten-Katong neighbourhood.
Emerald of Katong Condominium . Singapore’s East Coast Region
The Mountbatten-Katong enclave is an interesting part of District 15 and the East Coast area. It blends modern living, heritage charm, and a vibrant street scene. The result is an appealing mix that exudes a cosy sense of community and neighbourliness.
It also sits within the Marine Parade Planning Area, that falls under the Rest of Central Region (RCR) zone. Hence this district is pretty close to Singapore’s city centre, and the business hubs of Marina Bay and Raffles Place.
As summed up by Knight Frank in the context of this Emerald Katong condo development: “Singapore’s East Coast has long been popular with buyers, for its lifestyle amenities, like East Coast Park. Tanjong Katong itself is home to a vibrant F&B streetscape, and residents here will get their own MRT station soon. This location is also away from the city centre congestion, while enjoying quick access to the Downtown via the ECP”.
Emerald of Katong Location Plan in Singapore . Courtesy of Google Maps
The Emerald condo site itself is a good size, that allows for landscaping and a complete range of communal facilities. It will have six residential blocks ranging from 18 to 21 storeys high, housing 846 apartments.
Wellness Zone and Relaxation Pool
The site is fairly conveniently located to amenities too, being around six to seven minutes walk from Tanjong Katong MRT station. Surrounding attractions include lots of streetside eateries, and schools like Haig Girls’, and Tanjong Katong Primary within 1KM.
The Emerald at Katong condo is being developed by a joint venture of Sim Lian Land and Sim Lian Development Pte Ltd. Both are units under the Sim Lian Group, one of Singapore’s most established home grown property companies.
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Emerald at Katong Condo . Why This Name?
Emeralds are precious gemstones celebrated for their vibrant green hue, evoking an image of vitality, growth, nature.
Emerald Residences Relaxation Pool
Sim Lian feels that its calming green also speaks of balance and harmony. Hence they have commissioned the homes here to sit amidst beautifully landscaped gardens on the landscaped deck. The future neighbourhood park next door, to be built by Sim Lian too, will add even more greenery to the environment.
The Emerald Condo Gym Overlooking Park
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Register interest for updates.
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Emerald of Katong Condominium . Context
Neighbourhood
The project site is a government land sale (GLS) plot along Jalan Tembusu. It was formerly partly empty land, and partly occupied by the old APSN Centre. This land parcel sits in between the Mountbatten and Katong landed residential enclaves.
The Emerald of Katong Site Location Map . Source URA
Mountbatten and Katong, together with Siglap and Marine Parade south and east of it, are the main housing estates of District 15. This district is traditionally seen as a prime residential area, ranking just after the Bukit Timah / Newton / Novena precincts.
Much of this neighbourhood is occupied by private housing, both landed and condominium. There is even a Good Class Bungalow area at Goodman Road. This blend of condos and tree-lined lanes flanked by landed homes gives it a cosy friendly vibe.
Joo Chiat and Katong are also noted for having retained much of its old low-rise shophouse-lined streetscape, that give it an old-world charm.
Paya Lebar Quarter and PLQ Mall to North of Site
In contrast, Kallang to the west, and Paya Lebar to the north of the site, are in the midst of huge transformations. They are being rejuvenated into a new lifestyle hub and major economic centre, respectively.
Together, they offer a refreshing and intriguing mix of lifestyle choices: old vs new, future vs past.
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Views
The Emerald of Katong site is relatively unblocked on its east, west, and for the time being, south. However the open land parcel to its immediate south is zoned for high-rise residences. Hence at some point down the line, it will likely be built up to an equal height.
To the east are rows of low-rise terrace houses on state land. These were recently refurbished, and are currently rented out. So there is no guarantee that views to the east will remain open indefinitely.
Gourmet Pavilion Overlooking Landed Houses
But to the west of the Emerald condo, is the low-rise Mountbatten landed housing enclave. So views this way at least, to the city and Singapore Sports Hub, are likely to remain unobstructed.
View West to Sports Hub and City Skyline
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Connectivity
The Emerald at Katong condo is around 7 minutes walk, or about 500 metres, to Tanjong Katong MRT station. This station, and section, of the Thomson-East Coast Line (TEL), just started operations in mid-2024.
Which brings us to a fun fact about District 15. It was possibly one of the last remaining districts of Singapore without easy access to a train line for a long time. Yet it continued to thrive and attract tenants and owner-occupiers alike.
One reason could be that it is well-served by lots of buses. Since it is not far from the city centre, it doesn’t take very long to get in by bus.
Once the TEL started running here on 23 June 2024, this location could only become even more desirable. From Tanjong Katong, to Marina Bay interchange station in the CBD, is roughly a 15 minute ride.
For those who drive, Katong has always been favoured for its quick access both to town, and to the airport. It takes around 20 minutes to get to Changi Airport via the ECP, and 15 minutes to the CBD via Marina Coastal Expressway.
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Register interest for updates.
Project FactSheet
| Name | Emerald of Katong |
| Developer | Sim Lian JV (Katong) Pte Ltd (JV of Sim Lian Group Ltd & Sim Lian Development Pte Ltd) |
| Status | Condominium (No restrictions on ownership) |
| Address | 51 Jalan Tembusu, Singapore 438673 53 Jalan Tembusu, Singapore 438595 55 Jalan Tembusu, Singapore 438596 57 Jalan Tembusu, Singapore 438597 59 Jalan Tembusu, Singapore 438598 61 Jalan Tembusu, Singapore 438599 (Clubhouse) 63 Jalan Tembusu, Singapore 438590 |
| District | 15 |
| Approx Site Area | 20,572.1 m² (221,436 sq ft) |
| Approx Floor Area | 72,003 m² (775,040 sq ft) |
| Plot Ratio | 3.5 |
| Tenure | 99 years leasehold w.e.f. 7 November 2023 |
| Expected TOP | 30 June 2029 |
| Target TOP | 2nd Quarter 2028 (Non-Commitment Basis) |
| No. of Blocks | 6 |
| No. of Storeys | 18 / 19 / 21 |
| No. of Units | 846 |
| Description | Condominium housing development comprising 6 blocks of 18/19/21-storey apartments (Total 846 units) with landscape deck, full basement carpark, communal facilities and swimming pool on Lot 07845A MK 25 at Jalan Tembusu |
| Architect | M.A.N Architects LLP |
| Landscape Architect | Tinderbox Landscape Studio Pte Ltd |
| Mechanical Engineer | United Project Consultants Pte Ltd |
| Electrical Engineer | United Project Consultants Pte Ltd |
| Structural Engineer | KCL Consultants Pte Ltd |
| Main Contractor | S&L City Builders Pte Ltd |
| Developer Solicitor | Dentons Rodyk & Davidson LLP |
| Project Account | Oversea-Chinese Banking Corporation Limited for Project A/C No. 595-736786-001 for Sim Lian JV (Katong) Pte. Ltd. |
The Lounge Pavilion and Relaxation Pool
Emerald of Katong Floor Plans
The draft Emerald condo floor plans are now available. Kindly drop us a note below if you wish to have a copy of the Emerald Katong floor plans sent to you.
Emerald Condo Floor Plans . Welcome Pavilion
Emerald of Katong Condo Floor Plans . Landscaping and Gardens
Emerald at Katong Site Plan
Emerald of Katong is a high-rise condominium within the Tanjong Katong / Mountbatten private residential estate. It occupies an almost rectangular land parcel at Jalan Tembusu, set in from Haig Road to the east, and Tanjong Katong Road to the west.
The Emerald of Katong Condo Site at Jalan Tembusu
Under the URA Master Plan, the plot is zoned for residential use, with a 3.5 plot ratio. Vehicular access is via Jalan Tembusu, on the northern boundary of the parcel.
Directly to the north and south of the site, are land parcels similarly zoned for high-rise residential.
On the north across Jalan Tembusu, are the existing 17-storey Haig Court, and the upcoming 21-storey Tembusu Grand. Tembusu Grand is scheduled to complete in 2028. The Emerald condo is likely to be slightly taller, given its 3.5 plot ratio compared with its northern neighbours’ 2.8 plot ratio.
Immediately south of the site is an empty land parcel, also zoned for residential at 3.5 plot ratio. So it will be built up to the same height later. Any views therefore, to the north and south, will be likely pocket views.
However, both to the east and the west, the views are sweeping and unblocked. On the east is state land, upon which sits some rows of old terrace houses. These are currently rented out, so nobody knows if, and when, this site might be redeveloped. However these houses were recently refurbished, so it could be some time yet.
The Emerald of Katong Site Location View from Google Maps
Beyond that, across Haig Road, we have a low-rise landed housing estate sprawling all the way to Telok Kurau.
While on the west of the site, we have a small piece of land zoned for medicare and a park. Both are low-rise too. Beyond that is Tanjong Katong Road and the Mountbatten landed housing estate, that stretches to Kallang.
These areas should remain low-rise indefinitely, allowing for unblocked views of the Sports Hub and the CBD skyline. It allows for wind flows through our site too.
Overall, being mainly surrounded by private housing, and away from major roads, the Emerald site should be fairly quiet.
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The Emerald of Katong Site Plan . Click to Enlarge
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Emerald at Katong Condo . Main Lap Pool
Emerald Katong Condo . Wellness Pool and Pavilion
Emerald Katong Condominium . Reading Alcove
Emerald of Katong Showflat
The Emerald condo showflat is no longer available as the project is fully sold. The Preview started on 1st November 2024, and the project sold out very quickly.
Please send us a line via the Contact Form below if you wish to book a slot to view the showflat.
Showflat Unit Types
✤ 2 Bedroom + Study . Type B4S / B4S (p) . 64 sq m / 689 sq ft
✤ 3 Bedroom Flexi . Type C5F / C5F (p) . 92 sq m / 990 sq ft
✤ 4 Bedroom Premium . Type D3P / D3P (p) . 117 sq m / 1,259 sq ft
✤ 5 Bedroom Luxe . Type E3L . 145 sq m / 1,561 sq ft
Emerald of Katong Showflat . Arrival Court and Drop Off
Emerald Condo Showflat . Function Room and Wellness Pool
Emerald at Katong Prices · Unit Types
UNIT TYPES . SIZES
| Unit Desc | Type | No of Units |
Strata Area (sq m) |
Strata Area (sq ft) |
| 1 Bedroom + Study | A1S | 82 | 45 | 484 |
| 2 Bedroom Premium | B1P/B2P | 145 | 58 / 60 | 624 / 646 |
| 2 Bedroom + Study | B3S/B4S/B5S | 143 | 63 / 64 / 65 | 678 / 689 / 700 |
| 3 Bedroom | C1/C2 | 101 | 82 / 84 | 883 / 904 |
| 3 Bedroom + Study | C3S/C4S/C6S | 139 | 90 / 92 / 95 | 969 / 990 / 1,023 |
| 3 Bedroom Flexi | C5F | 42 | 92 | 990 |
| 4 Bedroom + Study | D1S/D2S | 38 | 107 | 1,152 |
| 4 Bedroom Premium | D3P/D4P | 84 | 117 / 118 | 1,259 / 1,270 |
| 4 Bedroom Luxe Study | D5LS/D6LS | 36 | 121 / 122 | 1,302 / 1,313 |
| 5 Bedroom Luxe | E1L/E2L/E3L | 36 | 137/138/145 | 1,475/1,485/1,561 |
| Total Number of Units | 846 | |||
Floor areas stated includes any Patios, Balconies, Terraces.
THE EMERALD OF KATONG PRICE RANGES
The indicative Emerald condo prices for the VIP Preview / Launch in November 2024 are listed in the chart below.
Please drop us a note below if you wish to know prices of specific units once available.
| Unit Description | Price Starts From (SGD$) |
Share Value |
Estd Monthly Maintenance |
| 1 Bedroom + Study | From $1.2xM Up | 5 | $300 + GST |
| 2 Bedroom Premium | From $1.5xM Up | 6 | $360 + GST |
| 2 Bedroom + Study | From $1.6xM Up | ||
| 3 Bedroom | From $2.1xM Up | ||
| 3 Bedroom + Study | From $2.3xM Up | ||
| 3 Bedroom Flexi | From $2.3xM Up | ||
| 4 Bedroom + Study | From $2.7xM Up | 7 | $420 + GST |
| 4 Bedroom Premium | From $3.0xM Up | ||
| 4BR Luxe + Study | From $3.1xM Up | ||
| 5 Bedroom Luxe | From $3.5xM Up |
BREAKDOWN OF EMERALD CONDO PRICING
URA awarded the tender for this site to Sim Lian Land Pte Ltd and Sim Lian Development Pte Ltd in August 2023. Sim Lian had placed a bid of $828,800,000 for the 221,438 square feet plot.
Interestingly, the only other tenderer for the site, a joint venture of Frasers Property Citrine and CDL Constellation, had bidded $828,000,000, or barely 1% less. Such a very close margin is unusual, or can be seen as a concurrence on market perspective by both parties.
Based on its URA Master Plan 3.5 plot ratio, the land cost works out to roughly SGD$1,069 per square foot per plot ratio (PSF PPR). This is one of the lowest land rates in the current batch of launches.
In fact one might even say that at this land rate it is undervalued. Compared to other GLS (Government Land Sale) tenders around the same time frame. For instance, the $1,223 PSF that Pine Grove Parcel B sold at, with no MRT station in sight. Or the $1,360 PSF that the Toa Payoh Lorong 1 site fetched. Or the $1,250 PSF paid for the Clementi Avenue 1 site, a 12 minute walk at least from Clementi MRT station.
It is also a fair bit lower than the $1,302 PSF PPR land rate that CDL paid for the Tembusu Grand site just opposite. Which could reflect market sentiment, given the more stringent ABSD rules that have dampened demand.
However some of the difference could also be due to URA’s new definition of floor area to include air-conditioner ledges into gross floor area. This eats into developers’ saleable floor areas, and thereby their profit margins.
In addition, the successful tenderer for this site is responsible for creating a 0.52 hectare public park on an adjacent site. They have to retain the nine rain trees on it, and comply with NParks and URA’s requirements. Building the park would further add to total development costs borne by the tenderer.
This is further exacerbated by the currently high interest rates, and record-high construction and labour costs.
As for possible selling prices, Knight Frank thinks it could start from around $2,100 PSF, and average between $2,200 to $2,400 PSF. However given that Tembusu Grand opposite sold 340 units at an average of $2,465 PSF at its launch weekend, Emerald at Katong certainly has more leeway in its pricing.
About the Developer
Botany at Dairy Farm . By Sim Lian . Developer for Emerald of Katong
About Sim Lian Land (“Sim Lian” or the “Company”)
Sim Lian Land, a subsidiary of Sim Lian Group Limited, has been building homes for families in Singapore for over 40 years. It enjoys a long standing reputation as an established developer of residential developments.
The Group is also well-known for its track record as a construction group, having built a wide portfolio of projects. It focuses more on quality workmanship and efficient and pragmatic floor plan layouts, and less on the bells and whistles.
Its two core activities of construction and property development are synergetic, allowing for economies of scale and sharing of resources. The Group’s supporting businesses such as metal works, and civil and electrical engineering, also add further value to the mix.
Sim Lian’s completed and delivered projects include Viz at Holland, The Lincoln Residences, Rochelle at Newton, The Pearl at Mount Faber, Hillion Residences, A Treasure Trove, Clover by the Park, Waterview, and Treasure at Tampines.
The Group is led by a tested management team, who have collectively amassed over 150 years experience in the industry. This has taken the company through phases of growth, guided by its prudent and long-term view.
Lincoln Residences by Sim Lian . Developer for the Emerald at Katong Condo
About Sim Lian Development
Sim Lian Development Pte Ltd is a subsidiary of Sim Lian Holdings Pte Ltd (SLH), that was incorporated in 1996.
Today, Sim Lian Holdings’ portfolio include retail malls, commercial office buildings, business spaces and private residential developments. It currently operates in Singapore and Australia, but is aiming to diversify into other asset classes and markets.
Some projects it has developed are Vision Exchange in Jurong Lake District, Hillion Mall, and Hillion Residences in Bukit Panjang. It also holds other investment assets like office towers in Melbourne and Brisbane.
The Group is dedicated to value creation, and to developing efficient contemporary spaces for its users. It seeks to continue sharpening its cost effectiveness and operational efficiency, as well as the quality of its projects, so as to allow savings to be passed to its customers.
Trilliant by Sim Lian . Developer for this Katong Condo
Emerald at Katong Location · Features
Amenities Map of the Location
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Location. The Emerald condo sits along Jalan Tembusu, between Haig Road and Tanjong Katong Road, in Singapore’s Marine Parade Planning Area. This straddles the predominantly low-rise private housing estates of Mountbatten to the west, and Tanjong Katong to the east.
Jalan Tembusu is a small estate lane. Both Haig Road and Tanjong Katong Road are also not very big thoroughfares. This area is hence a relatively a quieter one, given its surrounding generally lower-density character.
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Nearest MRT Station. The Emerald of Katong location is roughly 500m, or about 7 minutes walk, from Tanjong Katong MRT Station. This is on the Thomson-East Coast Line, which runs through a fair bit of Singapore. Lots of things to eat and do along this line! See attached LTA brochure…
It starts in the north from Woodlands, runs down Lentor and Thomson, circles round Orchard, Shenton Way and the CBD, and turns east to East Coast and Bayshore. Tanjong Katong station itself is not too far from the city centre, being around 15 minutes ride from Marina Bay. The Marina Bay station is an interchange station with the Circle and North-South MRT lines.
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F&B, Shops, Supermarkets, Banks. The Emerald condo location has been for a long time, something of a foodie’s haven. For a start, the old shophouses that line Tanjong Katong Road offer a mishmash of culinary fare, services and shops. There are old-time hawker favourites, cafes, bistros and bakeries, fruiterers and confectioners, stationers, clinics, salons, and pet shops.
Culinary Delights at Tanjong Katong Road
Then up Haig Road, there is KINEX mall. Down Haig Road, is Tanjong Katong Shopping Centre. From there a short walk brings residents to the nostalgia of shophouses along East Coast Road, and to Katong V Mall as well as i12 Katong.
These are not too far from Marine Parade Central and Parkway Parade, traditionally the retail hub of the East Coast. Here we have an almost complete range of cafes, fast food joints, restaurants, shops, supermarkets and banks. In fact the Parkway Parade vicinity is probably one of the few spots in Singapore where almost all the major banks are represented in one place.
For something newer, roughly 1.5KM north, are PLQ Mall and Paya Lebar Square. These link directly to Paya Lebar MRT station, and sit at the heart of URA’s plans to regenerate and turn Paya Lebar into a bustling business centre.
::Both are vibrant commercial mixed developments with modern Grade A offices and several levels of retail experiences. These house more than 350 outlets and F&B options, that span over 430,000 square feet of retail space.
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Schools & Educational Institutions. There are two primary schools within a 1 KM radius of the Emerald condo location. Of the two, Tanjong Katong Primary School at Seraya Road, is really very close by. Barely 3 to 4 minutes walk south-east of the site, via Jalan Tembusu or Jalan Beringin. The other is Haig Girls’ School, 5 minutes drive away.
In addition, there are other highly regarded primary schools within a 2KM radius too. Names like Kong Hwa, Tao Nan, CHIJ (Katong) Primary, and Geylang Methodist Primary School come to mind.
As for secondary schools, there are quite a few well-known ones in close proximity, or within easy reach. Tanjong Katong Secondary, and Tanjong Katong Girl’s schools are situated a short walk to the north of the site. While Chung Cheng High is roughly seven minutes walk directly to the west of the site, along Goodman Road.
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Sports, Recreation & Leisure Activities. Possibility the biggest attraction of this area where sports and recreation are concerned, must be East Coast Park and Beach. These lie one KM south of our Tembusu condo location, via Tanjong Katong Road and East Coast Park Service Road. Close enough for more energetic residents to cycle or walk there.
The Singapore Sports Hub, and National Stadium, are also pretty close by, about 3 KM to the west.
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Accessibility & Connectivity. One reason for the timeless appeal of East Coast homes, is their proximity and easy connectivity to the CBD. From the Emerald at Katong location, to Raffles Place, is a roughly 15 minute drive.
Residents can get to town via Mountbatten Road and Nicoll Highway. Or get onto the East Coast Parkway (ECP) via a 1KM drive down Tanjong Katong Road, and from there, the expressway network. The ECP joins the MCE (Marina Coastal Expressway) within a short distance, leading to Marina Bay, and the financial district.
The East Coast is also valued for its quick access to air travel. Changi Airport is about 20 minutes drive from our Tembusu condo location, especially benefiting residents who need to travel frequently.
CONTACT FORM
