THE CONTINUUM CONDOMINIUM
Freehold New Launch @ Thiam Siew Avenue
Register for Showflat Viewing . East Coast District 15
Register for Showflat Viewing . East Coast District 15
Welcome to the Continuum Preview Launch starting 21 April 2023 from S$1.448M up. This is a new upcoming freehold residential development for sale at Thiam Siew Avenue in the Katong neighbourhood of Singapore.
It is one of the most attractive projects on the market currently, and definitely merits a viewing. Besides its location in Katong, and freehold status, the site layout has a number of interesting features and nice touches. The units themselves are also really well done – functional, efficient, and with a certain appeal.
Drop by to take a look at the showflat, and see what we mean.
The Continuum Condo Site at Katong near Paya Lebar . Overview of Surroundings
Katong is considered part of the prime East Coast area and falls under District 15, within the Marine Parade Planning Area. This lies in the RCR (Rest of Central Region) zone as defined by URA. It is hence relatively close to the city centre, and the central financial and business districts of Marina Bay and Raffles Place.
The other big advantage that Continuum has, is that, at 816 units, it is unusually large for a freehold site. Such large freehold sites are prized for good reason, as they hold better value long term.
Artist’s Impression . The Continuum Condominium . Arrival Entrance
The developer for this project is a collaboration of long term partners, Sunway Developments and Hoi Hup Realty. (Their last launches were Ki Residences near Sunset Way, and Terra Hill at Pasir Panjang.)
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The Continuum Singapore . Overview
In the case of the Continuum condo, it stands out for possessing the largest freehold land area in recent times. With 269,995 square feet of land, it can accommodate 816 apartments, making it one of the biggest freehold condos around.
The Continuum Condominium . Pool and Link Bridge
While freehold condominium launches are not very rare, most are on the smaller side, usually under 100 units. That’s because freehold sites only come about through collective or en-bloc sales of old freehold projects or individual bungalows.
The Continum Condo Location View . Source Google Maps
Small freehold sites, however, lack the grounds for lots of facilities and gardens. They also lack the scale to generate an appreciable volume of turnover for rentals and resale, and so typically enjoy less demand than for larger ones.
Transaction volume is important. For prices to move, there must be an ongoing flow of recent transactions. Banks value a development based on the latest transacted prices. If transactions are few and far between, their assessed values would not rise as quickly.
Which is why, freehold launches with over 200 units that are rarer, like the Continuum condo, attract much more attention. The more units there are, the more active and vibrant a rental and resale market later. There is enough critical mass to command interest.
Artist’s Impression . The Continuum Condo Singapore . Draft . Subject to Change
The façade features full height glass curtain walls & large picture-frame windows, to accentuate the height and make the most of the views.
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The Land for the Continuum Condo Site
The reason for the land size is because it actually comprises two large development plots. They, in turn, are aggregated from 22 freehold pre-war semi-detached houses and bungalows flanking both sides of Thiam Siew Avenue, a residential street of landed homes beside Tanjong Katong Road.
Thiam Siew Avenue Condo . Original Land Parcels . From Google Maps
These plum sites all belonged to a single family trust. The trust sold the plots via public tender in November 2021, to Hoi Hup Sunway Developments for S$815 million.
According to Galven Tan, Deputy Managing Director of Savills Singapore that brokered the deal, Thiam Siew Avenue is a popular and mature neighbourhood and the site a highly coveted one.
Wong Swee Chun, the managing director and chairman of Hoi Hup Realty, said they were interested as the sites are rare freehold ones in east Singapore. He elaborated further to say, “In today’s competitive real estate market, we are very confident of the demand for quality freehold developments, especially for these big freehold plots in District 15.”
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The Continuum Singapore . Key Features Summary
- The Only Large Scale New Freehold Launch. A Generational Asset & Legacy in Perpetuity.
- Comprising two sites bridged by private overhead skywalk.
- Two sky gardens & sky gyms – one at the north site, and the other at the south site.
- Units are orientated north and south – to capture the two different vantage views.
- Also views to the CBD (new) on the west side, and to Katong / Joo Chiat (old) on the east.
- Two distinctive collections of unit types / layouts.
- Landscape facilities that transform form, space, and culture.
- Preservation of heritage – conservation of Thiam Siew House as a unique clubhouse.
- Thiam Siew Avenue to be upgraded into wider road, with trees and manicured landscaping.
- Development is targeting to achieve Green Mark Platinum Super Low Energy rating.
Conservation of Thiam Siew House as Clubhouse
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Register interest for details or to view the showflat.
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Continuum Condo Location
The Continuum condominium site lies between Haig Road and Tanjong Katong Road, within the residential enclave of Katong.
Katong, together with Marine Parade and Mountbatten, form the prime private housing estates of District 15. Which, traditionally, ranks among the most coveted residential districts outside the central 9,10, 11 ones.
This area has, for historical reasons, been mainly populated with private homes, and even a few Good Class Bungalows.
Katong these days still preserves a fair bit of old Singapore, with remnants of its rich cultural heritage. Perhaps that explains why it exudes an old-world charm, and more laid-back ambience than elsewhere on the island.
The Continuum Location Map by Hoi Hup Sunway . Click to Enlarge
Almost in contrast, to the north and west of the Continuum condo, Paya Lebar and Kallang respectively are undergoing development into vibrant economic and lifestyle hubs. This location therefore combines both worlds; the new with the old, the future with the past.
Residents here stand to benefit especially from the close proximity to the Paya Lebar Central precinct. This precinct is just one out of nine selected to join URA’s pilot Business Improvement District program, in a drive to rejuvenate the city.
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Views
Thiam Siew Avenue Continuum Condo Site
The two sites were originally occupied by single-storey pre-war houses, flanked by high-rises on both its north and south. But being zoned with a plot ratio of 2.8 on the 2019 Masterplan, these will now go high-rise too.
They will match the heights of neighbouring sites to the north, east, and immediate south. Those neighbours immediately south are mainly standalone private apartment blocks. Beyond that further south, and especially west, the land is zoned for, and filled with low-rise landed housing. These span quite a distance, with open vistas.
Hence some units may get pocket views between those blocks, southwards over the landed estate, towards East Coast Park. And with the wind tunnel effect, there is likely to be plenty of wind flow too.
The Continuum Site Location View . Source Google Maps
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Connectivity
Being within the RCR makes for quick connectivity to town and other major nodes. Off-peak it should take under 20 minutes drive to get to Changi Airport, and 15 minutes to the CBD, via the East Coast and Marina Coastal expressways.
Several bus services ply Geylang Road nearby too, with some going into the city centre.
As for train services, the Continuum condominium is about 9 minutes walk to Dakota MRT station on the Circle Line. Dakota station is around 15 minutes train ride from Suntec City and Marina Bay.
The Continuum condo is also about 13 minutes walk to Paya Lebar interchange MRT station, as well as the malls there.
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The Continuum Launch . Context
The 2018 / 2019 wave of launches was an interesting one. It saw a high number of new launches, that also included several mega projects (mainly from former HUDC land). So much so that buyers had a feast of choices, and there were fears that some of the mega launches might incur ABSD if they could not sell out in time.
Today all those choices, and fears, are long gone. Almost all those projects, including the mega ones, have sold out, or are close to doing so.
The current batch, starting 2021 / 2022, are dominated by more average sized launches. There are also fewer of them.
This partly explains why recent launches such as Piccadilly Grand, Liv@MB, AMO Residence, and Sky Eden have achieved 75% to 98% sales on their first day alone. Even the bigger 605-unit Lentor Modern cleared 84% upon opening, including selling out all its one and 2 bedders.
To the extent that many buyers who did not get a good queue number at the balloting, left empty-handed.
The Continuum launch, at 816 units, will be one of the few big ones this time. It will therefore allow buyers to stand a better chance of getting their hands on a unit. Even possibly a one or 2 bedder. The other advantage of its larger size, is of course having the luxury of generous grounds for landscaping and facilities.
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Register interest for details or to view the showflat.
Project FactSheet
| Name | The Continuum |
| Developer | Hoi Hup Realty & Sunway Developments |
| Status | Apartment (No restrictions on ownership) |
| Address | North Continuum (non-registered naming) 1 Thiam Siew Avenue, Singapore 436838 3 Thiam Siew Avenue, Singapore 436841 5 Thiam Siew Avenue, Singapore 436843 South Continuum (non-registered naming) Clubhouse (New) |
| District | 15 |
| Site Area | 25,083.2 m² (269,995 sq ft) |
| Floor Area | 77,256.26 m² (831,586 sq ft) |
| Plot Ratio | 2.8 |
| Tenure | Freehold (Estate in Fee Simple) |
| Estd TOP | 17 November 2027 |
| No. of Units | 816 |
| Carpark Spaces | 816 + 8 Accessible Spaces |
| Development Mix | 4 tower blocks (17 storeys high with roof garden; 9 per lift core) 2 tower blocks (18 storeys high; 6 per core; 8 stacks with pte lift) 1 conservation bungalow at the North site 1 overhead bridge linking the North and South sites |
| Architect | P&T Consultants Pte Ltd |
| Landscape Consultant | STX Landscape Architects |
| M&E Consultant | Rankine & Hill |
| C&S Consultant | BC Koh & Partners LLP |
| Lighting Consultant | Glint Lighting Design Pte Ltd |
| Project ID | 2nd Edition Pte Ltd |
| Main Builder | Straits Construction Singapore Pte Ltd |
| Project Account | OCBC Bank for Project A/C No. 601-822794-001 of Hoi Hup Sunway Katong Pte Ltd |
The Continuum Floor Plans
Please drop us your contact details in the Form below if you wish us to email or WhatsApp you the full set of Continuum floor plan layouts.
Example Floor Plans
The Continuum Floor Plan . 2 Bedroom Type B1
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The Continuum Condo Floor Plans . 3 Bedroom Type C2
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The Continuum Floor Plans . 3 Bedroom Premier Type C4
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The Continuum Condo Floor Plans . 3 Bedroom + Study Type C8
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The Continuum Floor Plans . 4 Bedroom Premier Type D4
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The Continuum Condo Floor Plan . 5 Bedroom Type E
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Unit Types Distribution Chart . Click to Expand
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Features of Units
- Two different options for finishes: The Signature Collection (Type 1 Bedroom + Study to 4 Bedroom ) and The Prestige Collection (3Bedroom + Study to 5 Bedroom with Private Lift)
- Non-PPVC construction. So there is flexibility to combine rooms.
- All units in this Thiam Siew Avenue condo come with store rooms.
- Household Shelters in bigger units (ie. Type C4 onwards) are fitted with aluminium louvered slide and swing doors to allow ventilation should they be used as helpers’ rooms.
- Island-style dry kitchen for 4 and 5 bedroom units in the Prestige Collection.
The Continuum Condo Site Plan
The Continuum Singapore is located in a residential enclave between Tanjong Katong Road and Haig Road. It occupies the land aggregated from 22 freehold residential plots along both sides of Thiam Siew Avenue. Thiam Siew Avenue itself has been subsumed in too, adding up to a total land area of 263,794 square feet.
The final amalgamated site is hence composed of two rectangular plots, one longer than the other. Together they form a regular L-shaped land parcel, with its long sides facing north and south.
This parcel is zoned under URA’s masterplan for residential use, with a plot ratio of 2.8.
To both its north and south, if fronts rows of private apartment blocks. These are single blocks on small sites with a fair bit of space between them, avoiding a fortress-like effect.
This is especially useful on the south side, as beyond that row, is the row-rise landed Mountbatten housing estate. Which affords pocket views for quite a long distance, practically all the way to East Coast Park.
It also potentially allows for good wind flow. And as both long sides do not front any roads either, it ought to be a pretty quiet environment here.
Draft . The Continuum Site Plan Massing . Subject to Change
The blocks are orientated in a generally north-south direction. This is to both capture the best of the prevailing winds, as well as the surrounding views and landscape.
The Continuum Condo Site Plan Views . Draft . Subject to Change
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Communal facilities at the ground level include play areas, activity, and wellness zones. There are also sky gardens, dining areas, and sky gyms for both north and south sites, with panoramic views.
Service areas like the bin centre, pump rooms, substation and M&E rooms are tucked into the basement, hidden from view.
The Continuum Site Plan Layout with Legend . Click to Enlarge
The Continuum Condo Roof Terraces . Layout Plans
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The Thiam Siew Avenue Condo by Hoi Hup Sunway . Artist’s Impression
The Continuum Showflat
The Continuum condo showflat will launch for the Preview starting 21 April 2023.
Please drop in your contact details via the Form below if you wish to view the showflat.
Showflat Unit Types
✤ 2 Bedroom + Study . Type B4 (Signature Collection) . 67 sq m / 721 sq ft
✤ 3 Bedroom Premier . Type C5 (Signature Collection) . 101 sq m / 1087 sq ft
✤ 3 Bedroom + Study . Type C9 (Prestige Collection) . 116 sq m / 1,249 sq ft
✤ 5 Bedroom . Type E-PH (Prestige Collection) . 210 sq m / 2,260 sq ft
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The Continuum Condo Showflat . Dining Lounge . Artist’s Impression
The Continuum Showflat . Function Room . Artist’s Impression
The Continuum Showflat . Dining Sitting Area
The Continuum Condo Prices · Unit Types
UNIT TYPES . SIZES
| Unit Description | Type | No. of Units |
Strata Area (sq m) |
Strata Area (sq ft) |
| The Signature Collection | ||||
| 1 Bedroom + Study | AS | 68 | 52 | 560 |
| 2 Bedroom | B | 170 | 60 – 62 | 646 – 667 |
| 2 Bedroom + Study | BS | 136 | 65 – 67 | 700 – 721 |
| 3 Bedroom | CC | 102 | 81 – 89 | 872 – 958 |
| 3 Bedroom Premier | C | 136 | 99 – 101 | 1,066 – 1,087 |
| 4 Bedroom | DC | 68 | 114 – 120 | 1,227 – 1,292 |
| The Prestige Collection | ||||
| 3BR + Study + Pte Lift | CP | 72 | 114 – 116 | 1,227 – 1,249 |
| 4BR + Utility + Pte Lift | DP | 32 | 157 | 1,690 |
| 5 Bedroom + Pte Lift | EP | 32 | 176 | 1,894 |
| Total Number of Units | 816 | |||
Floor areas stated includes any Voids, Patios, Balconies, Terraces, A/C Ledges.
THE CONTINUUM PRICE RANGES
See table below for VIP Preview starting prices for the Signature Collection units. For a freehold project, the indicative pricing seems pretty good, compared to recent leasehold launches.
Please let us know via the Contact Form if you wish to be kept posted on prices of specific units once available.
| Unit Description | Price Starts From (SGD$) |
Share Value |
Estd Monthly Maintenance |
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| The Signature Collection | ||||
| 1 Bedroom + Study | From $1.448M Up | 6 | $360 + GST | |
| 2 Bedroom | From $1.671M Up | |||
| 2 Bedroom + Study | From $1.82M Up | |||
| 3 Bedroom | From $2.3M Up | |||
| 3 Bedroom Premier | From $2.759M Up | 6 / 7 | $360 / $420 + GST | |
| 4 Bedroom | From $3.207M Up | 7 | $420 + GST | |
| The Prestige Collection | ||||
| 3BR + Study + Pte Lift | From $3.32M Up | 7 | $420 + GST | |
| 4BR + Utility + Pte Lift | From $4.57M Up | 8 | $480 + GST | |
| 5 Bedroom + Pte Lift | From $5.35M Up | 8 | $480 + GST | |
THE CONTINUUM PRICE BACKGROUND
Hoi Hup Realty and Sunway Developments bought these freehold land parcels at Thiam Siew Avenue for SGD$815 million. The joint venture partners’ offer topped the bidding at the close of the public tender exercise on 18 November 2021.
The land price for the 2.45 hectare site, with its 2.8 plot ratio, works out to about $1,488 PSF PPR (per square foot per plot ratio). This is after taking into account an estimated development charge of SGD$284 million.
On that basis, the break even could come to around $2,100 PSF after adding construction and other development charges. Construction costs especially have spiked in recent years, both globally and locally, and put pressure on profit margins.
Nicholas Mak, Head of research and consultancy at ERA, is expecting launch prices of around $2,400 to $2,630 PSF.
Other freehold residential launches in District 15 currently with units for sale include Meyer Mansion, MeyerHouse, and Amber Park. Their pricing ranges from around $2,5xx PSF (for the biggest units) to around $3,1xx PSF at Meyer Mansion.
Developer Track Record
Both are reputable and long established developers, with several decades of experience and expertise between them.
Amongst their joint venture efforts in Singapore, are projects like Ki Residences at Brookvale, Miltonia Residences, The Peak @ Toa Payoh, Sea Esta, Vacanza @ East, and the upcoming freehold Terra Hill at Pasir Panjang. They also worked together on a mixed-use development, the 33-storey high Royal Square at Novena with Courtyard @ Marriott.
Courtyard Marriott by Hoi Hup Sunway . Developer for the Continuum Residences
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About Hoi Hup Realty Pte Ltd (“Hoi Hup” or the “Group)
Hoi Hup Realty is a home-grown property development company, inaugurated in Singapore in 1983. It is a niche player, with several projects under its belt.
These span a diversity of types, from landed and cluster housing, to private and executive condominiums, and mixed-use developments. At the time of writing, Hoi Hup has contributed close to 8,000 new homes to Singapore’s housing supply.
Among them are Suites @ Cairnhill, Waterford Residence, Residences @ Killiney, Shelford 23, The Ford @ Holland, Sophia Hills @ Mount Sophia, and The Foresta @ Mount Faber.
What Hoi Hup brings to the table, is its accumulation of experience and expertise over the years. It is dedicated to leveraging on that, to create quality products. As such, it has clinched a number of awards and accolades in recognition its standards of build quality. It also won BCI Asia’s Top 10 Developer Awards for several years.
Ki Residences by Hoi Hup Sunway . Developer for the Continuum Singapore
Hoi Hup is currently building Ki Residences @ Brookvale too, in partnership with Sunway Developments. This project has sold over 96% of its 660 units since its launch in early 2021. Perhaps because they understand what buyers need and want, and translate that into homes that epitomise functionality and comfort.
Sophia Hills by Hoi Hup . Developer for the Continuum Condo
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About Sunway Developments Pte Ltd (“Sunway”)
Sunway Developments is a wholly-owned unit of the Sunway Group, a long-established Malaysian conglomerate. Its main business areas are in property development and investment, real estate REITS, design and construction of mega-projects (such as Sunway City), building materials supply, education, leisure & hospitality, and IT.
It has played a role in the transformation of Singapore as well, having undertaken both private and public sector work. Sunway has been involved in Design & Build projects too, and is also one of Singapore’s leading concrete pre-casters.
It has been conferred several awards by international bodies, such as FIABCI and IFAWPCA, in recognition of its work.
Continuum Condo Location · Features
The Continuum Condo Location Plan . Click to Expand
The Continuum Location Map . Source Google Maps
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Location. This Thiam Siew Avenue condo lies between Haig and Tanjong Katong roads, in the Marine Parade Planning area of Singapore. In its immediate vicinity, it is fringes small private condos and apartment blocks on its main north and south frontages.
That being so, it enjoys a relatively quiet environment. The main access to the site comes from its shorter ends, at Tanjong Katong Road and Haig Road.
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Nearest MRT Stations. The Continuum location is roughly 700m, or about 9 minutes walk, from Dakota MRT station on the Circle Line. It is also 850m, 13 minutes walk to Paya-Lebar interchange station that joins the Circle and East-West lines.
Both are pretty useful lines to be on. As its name suggests, the Circle Line circles round the island, intersecting and joining with every other line. So every other line is a convenient one interchange away. Whereas the east-west line is one of our longest lines, linking the east end of Singapore to the west.
Dakota station is also fairly close to the downtown and CBD. It is 5 stations, roughly 15 minutes ride, to Marina Bay and the financial district, as well as Esplanade station. And come 2026, when Keppel, Cantonment, and Prince Edward stations open, the line will finally close the loop to Harbourfront.
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Shops, Banks, Supermarkets, Eateries, Food Centres. Residents have the advantage of being within walking distance of the Paya Lebar Central precinct. This precinct is one of nine under URA’s Business Improvement District programme. It sits right at the heart of URA’s rejuvenation of Paya Lebar into a vibrant business centre.
Here we have the Paya Lebar Square and Paya Lebar Quarter integrated developments, with retail malls, modern Grade A office blocks, and homes, directly linked to Paya Lebar MRT station.
The malls provide a wide range of entertainment, services, shopping and dining experiences, including al-fresco dining. Combined, they span a total of 430,000 square feet of retail space that comprise F&B outlets, supermarkets, and 350 shops.
::There is also something of a foodie’s haven five minutes walk south down Tanjong Katong Road. Along this stretch, on both sides of the road, are old shophouses and five-foot ways offering quaint cafes, old-time hawker favourites, fruit stalls, and confectioners.
While for basic fare, Haig Road Market and Food Centre is 8 minutes walk up Haig Road.
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Educational Institutions & Schools. There are three primary schools within 1 KM radius of this Thiam Siew condo location. One is Tanjong Katong Primary School, 10 to 11 minutes walk down Haig Road. The second is Haig Girls’ School; about 10 minutes walk via Crane Road, Joo Chiat Road, and Joo Chiat Lane.
The third is Kong Hwa School at Guillemard Road, closer as the crow flies, but further by foot. Roughly 13 minutes walk down Dunman Road, then up the park connector beside Geylang River.
Established notable secondary schools in the area include Tanjong Katong Girls’, Tanjong Katong Secondary, Chung Cheng High, and the Canadian International School (Tanjong Katong Campus). All are within 10 minutes walk away.
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Recreation, Sports, Leisure. Katong is relatively close to East Coast Park and Beach. From the Continuum condo location, a five-minute drive south down Tanjong Katong Road takes residents to East Coast Park Service Road and the beach.
For sports activities, the Kallang sports centre and Singapore Sports Hub are within a 10 minute drive too. They can also be reached easily via the Circle MRT line, with Stadium station being two stops from Dakota station.
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Accessibility. One reason why homes in this part of Singapore are sought after, is their proximity to downtown and the CBD. For example, a 2KM drive from the Continuum location down Tanjong Katong Road, takes residents to East Coast Parkway (ECP).
Once on the ECP, it is fairly quick to get to the Marina Bay Financial District and Raffles Place. In the other direction, it is a 20 minute drive to Changi Airport. So this place would especially suit those who work in the CBD and fly frequently.
CONTACT FORM
