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Freehold Homes @ Novena Singapore
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The Neu at Novena condo is a new residential development in the heart of the Novena area of Singapore, on the fringe of Orchard Road. It offers high-rise freehold homes in a prime location, at a much more affordable pricing than can be found just a 5 minute drive nearer Orchard Road.

Furthermore, this is one of the most truly convenient locations to be had. It makes for strong rentability where investors are concerned.

Neu at Novena Condo . Singapore

Neu at Novena Condo . Singapore

Specifically, Neu @ Novena is sited behind Novena MRT station, straddling between Moulmein Rise and Sinaran Drive. On this side it faces The Huntington and Soleil @ Sinaran, that enjoy good rental demand. All these are part of an exclusive residential cluster that flows across Moulmein Road as well, and stretches down to the private estates of Newton and Bukit Timah.

Our Neu condo also sits beside a medical hub, is opposite two shopping centres, and touches the Bukit Timah education belt. It is within 2 to 3 minutes walk from the nearest exit of Novena MRT station.

The Neu @ Novena condo is being launched by Roxy-Pacific, that has built a name for itself with its string of freehold boutique developments in prime locations, both in Singapore, as well as Australia.

Neu at Novena Condo . Location at Moulmein Rise & Sinaran Drive

Neu at Novena Condo . Location at Moulmein Rise & Sinaran Drive


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    Neu at Novena Condominium · Concept & Design

    The word “Neu” in the name comes from the German word “neue”, meaning “new”.

    It is meant to allude to the new holistic lifestyle the development offers, as well as the modern, or new sophisticated architectural façade design.

    The form is inspired by modern metropolitan buildings with clean vertical linear elements.

    The bigger floor plate from the 7th floor up to its rooftop and curved curtain wall helps to create visual interest.

    Dark grey is used as the background colour to create mysterious shadow casting, and reinforce the modernistic theme.

    Neu Condo at Novena Singapore

    Neu Condo at Novena Singapore

    A 14th storey Sky Terrace is added as a visual break in the block. It also provides greenery in the sky, and allows residents a 360-degree view of the surrounding and city skylines.

    The sky terrace houses a number of recreational facilities such as a starlight infinity pool, and horizon deck for star gazing and relaxation therapy.

    There is a vertical garden with a semi-outdoor gourmet dining area located at the fringe of the sky terrace. Good for gatherings or al fresco dining.

    The Horizon Lounge is another good spot for hanging out with friends. There is also an aqua gym for a workout. Or a spa pod or teepee hut-style day beds to relax at in the Neu Sanctuary.

    Neu Condo Singapore . 14th Storey Sky Terrace & Sanctuary

    Neu Condo Singapore . 14th Storey Sky Terrace & Sanctuary

    Starlight Infinity Pool

    Neu Condo Singapore . Starlight Infinity Pool


    About the Neu @ Novena Site

    The site is located in District 11, generally seen as one of the three most prestigious residential districts in Singapore. Residential property around Neu at Novena condo are either higher end private condominiums, or older landed houses that have been there since colonial days.

    In addition, we have Square 2 and Novena Square shopping centres diagonally across Sinaran Drive, around 5 minutes walk away. And almost directly across Moulmein Road, we have St Joseph’s Institution (Junior). Novena is also a growing medical cluster, with a large workforce.

    Or as summed up by the MD of Sakal: “This is a prized location. The site’s proximity to Novena MRT station, plethora of retail and F&B offerings nearby, and progressive completion of Health City Novena, will continue to underpin both investor & occupier demand for high-quality homes in this area, for a long time to come.


    About the Neu Condo Neighbourhood . Click to Open / Close

    The plot of land on which the Neu at Novena condo will be built, is actually an amalgamation of two adjacent freehold sites at 27 Moulmein Rise. Previously, Grand Tower condominium stood there before it was purchased by 27MR in an en bloc sale. The old building was torn down but the site was not redeveloped.

    27MR then sold the empty land to RH Novena, a unit of Roxy-Pacific Holdings, for S$106 million in end May 2018. The sale was brokered by Sakal Real Estate Partners, a boutique investment advisory and brokerage house.


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      Project FactSheet

      Name Neu at Novena
      Developer RH Novena Pte Ltd
      (Joint Venture between Roxy Pacific Holdings Ltd, Macly Group Pte Ltd & Lim Wen Heng Construction Pte Ltd)
      Status Condominium (Foreigners eligible to buy)
      Address 27 Moulmein Rise, Singapore 308140
      District 11
      Site Area 2,062.3 m² (22,198 sq ft)
      Floor Area 6,094 m² (65,596 sq ft)
      Plot Ratio 2.955
      Tenure Freehold
      Latest T.O.P. Date 30 April 2024
      No. of Storeys 17
      No. of Units 87
      Car Park Spaces 70 Spaces at Basements 1 & 2
      2 Handicapped Accessible Spaces
      22 Bicycle Spaces
      Description 17-Storey Residential Flats Development with Sky Terraces, 2 Basement Car Parks, Swimming Pool and Communal Facilities at 1st and 14th Storey Sky Terrace Floors on TS29 Lots 00527T and 01072P at 27 Moulmein Rise (Novena Planning Area)
      Architect Ronny Chin Architects Pte Ltd
      C&S Engineer KCL Consultants Pte Ltd
      M&E Engineer KJ Group Consult
      Showflat ID 2nd Edition Pte Ltd
      Main Contractor Tat Hin Builders Pte Ltd
      Developer Solicitor Dentons Rodyk & Davidson LLP
      Project Account RH NOVENA PTE LTD-PROJECT ACCOUNT NO. 378-307-045-4

      Neu at Novena Floor Plans

      Kindly let us know through the Contact Form if you would like us to send you the Neu @ Novena floor plan brochure.

      Neu Condominium . Main Entrance

      Neu Condominium . Main Entrance

      Neu at Novena Condominium . Gourmet Dining Area

      Neu at Novena Condominium . Gourmet Dining Area

      Neu at Novena Site Plan

      Neu at Novena Site . Neighouring Blocks & Context of Site

      Neu at Novena Site . Neighouring Blocks & Context of Site

      The Neu @ Novena Singapore site is a roughly triangular parcel of land, bounded by Moulmein Rise on two sides, and Sinaran Drive on the third. It is surrounded on all three sides by private residential developments. A mix of low-rise landed houses, and mid to high-rise apartment blocks and condominiums.

      Among these, to its west, is the 99-year leasehold Soleil @ Sinaran condominium. This is a tall 40 storey high relatively new development. Useful for shielding the Neu at Novena condo from the full west afternoon sun, while being rather pleasant to look at.

      The rest of the buildings around our site are much shorter, so the Neu @ Novena condo will enjoy a more open feel rather than being completely hemmed in. In fact there will be pockets of unobstructed views, such as over the landed homes beside it, and down Sinaran Drive towards St Joseph’s Institution (Junior) across Moulmein Road.

      Neu at Novena Site Plan Layout

      Neu at Novena Site Plan Layout . Click to Expand

      Neu on Novena Condo . Hammock Pool

      Neu on Novena Condo . Hammock Pool

      Neu at Novena Condo . Sanctuary Deck

      Neu at Novena Condo . Sanctuary Deck

      Firefly Boardwalk

      Neu Novena Condo . Firefly Boardwalk

      Neu at Novena Showflat Viewing

      The Neu at Novena showflat showcases a 1302 sq ft 4 Bedroom + Utility unit (Type D). Please let us know via the Contact Form below if you would like details or to explore further.

      Just click on the arrow to view the sales gallery and show unit online now.

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      . Cooker hob, hood, fridge, oven and washer cum dryer from De Dietrich.
      . Wine chiller from KAdeKA (for unit type D only).
      . Kitchen sinks from Franke
      . Kitchen and bathroom mixers from Hansgrohe.
      . Bathroom fittings from Duravit and Kohler.
      . Wall-mounted fan coil split units from Daikin.
      . Smart home gateway (given separately as a loose piece) – brand to be decided.

      New Novena Condo . Children's Adventure Cove

      New Novena Condo . Children’s Adventure Cove

      Cocoon Pod

      Nue at Novena Condo . Cocoon Pod

      Neu @ Novena Prices · Unit Types

      Neu at Novena Condo Price . Unit Types & Sizes . Click to Open / Close


      Unit Description Type No. of
      Strata Area
      (sq m)
      Strata Area
      (sq ft)
      2 Bedroom A1/A2/A3/A4 57 51 – 61 549 – 657
      3 Bedroom Dual Key B 14 76 818
      3 Bedroom C 5 80 861
      4 Bedroom + Utility D 9 121 1,302
      4 Bedroom Duplex E 2 111 1,195
      Total Number of Units 87

      Floor areas stated includes any Voids, Patios, Balconies, Terraces, A/C Ledges.

      Neu @ Novena Pricing . Click to Open / Close


      Listed here are indicative Neu condo prices as at 4 June 2020 for remaining units. Some types only have one unit left. (Note: Prices are subject to change without notice or as units are sold.)

      Please notify us via the Contact Form below if you wish to know latest availability / prices.

      Unit Description Type Strata Area
      (sq ft)
      Indicative Price
      Range SGD$
      2 Bedroom A1/A2/A3/A4 549 – 657 $1.625M – $1.95M
      3 Bedroom Dual Key B 818 $2.134M
      3 Bedroom C 861 $2.192M
      4 Bedroom + Utility D 1,302 $3.342M – $3.536M
      4 Bedroom Duplex E 1,195 $3.174M – $3.239M
      Neu at Novena Pricing . Cost Background . Click to Open / Close

      Roxy-Pacific Holdings paid SGD$106 million for the land for this project, that spans a total area of 22,198 square feet.

      While the master plan plot ratio for this site is 2.8, the previous “as-built” gross plot ratio was close to 3.244. Hence Roxy-Pacific is allowed to take this as the working ratio, that equates to a maximum permissible gross floor area of 72,003 square feet.

      This works out to a land rate of slightly over SGD$1,472 per square foot per plot ratio.

      After adding in all the development charges, including for overheads, financing, consultancy and fees, admin & marketing, the break-even cost could be between $2,000 to $2,100 PSF.

      Recent condominium launches around the Novena / Newton area are currently priced at roughly $2,500 to $2,700 PSF. This should give Roxy-Pacific room to price Neu @ Novena quite competitively. Especially considering the $3,xxx PSF pricing closer to Orchard Road, such as in the River Valley area.

      About the Developer

      Neu at Novena Singapore is being developed by RH Novena, a unit of Roxy-Pacific Holdings Limited. Roxy-Pacific is a home-grown real estate company with a track record that goes all the way back to 1967, and was listed on the SGX Mainboard in 2008. Their portfolio of properties is diverse and includes residential, hotel / hospitality and retail developments.

      About Roxy-Pacific Holdings Limited (“Roxy-Pacific” or “The Group”)

      Roxy-Pacific’s main business is in the development of properties for sale, both residential and commercial. The Group is known for its small to mid-size residential projects, as these tend to be on mainly freehold land, which are seldom very big. They attract both owner-occupiers and investors looking to invest in areas with potential upside or rental markets.

      Over the last 15 years, Roxy-Pacific has developed more than 45 such projects. These have contributed more than 4,300 homes and commercial units to the real estate scene in Singapore, Malaysia and Australia.

      EON Shenton by Roxy Pacific

      EON Shenton by Roxy Pacific . Developer for Neu at Novena Singapore

      The Group generates recurring income as well, from its investment portfolio. It owns the Grand Mercure Roxy Hotel at Marine Parade, and upscale boutique hotels under the Noku Roxy brand in both Kyoto and Osaka, in Japan. It has also acquired a resort in the Maldives, and some plots of land in Phuket, to build hotels on.

      Roxy-Pacific also owns retail property in Singapore, as well as a 6-storey retail and commercial building, Melbourne House in the Melbourne CBD, and half share of a 14-storey commercial block in the Sydney CBD at 117 Clarence Street. Across the Tasman Strait, it owns NZI Centre, and a half share of an office block in the Auckland CBD.

      Octavia Killara (Sydney, Australia) by Roxy Pacific

      Octavia Killara (Sydney, Australia) by Roxy Pacific . Developer of Neu at Novena Condo

      Neu at Novena Location Features

      Neu at Novena Location Plan . Amenities & Neighbourhood

      Neu at Novena Location Map . Amenities & Neighbourhood . Click to Enlarge

      1. Location. The Neu @ Novena condo location is at the Novena district, 5 minutes drive from Orchard Road off-peak, and 10 to 15 minutes from the Central Business and Financial zones of Singapore.

        This area has always drawn both investors and owner-occupiers looking for freehold property in an upscale location, at a more affordable pricing than the over $3,000 PSF nearer Orchard Road.

      2. Nearest MRT Station. We are around 150 metres, or 2 to 3 minutes walk to the nearest Sinaran Drive exit of Novena MRT station from our side gate. From this station on the North-South line, it is six stops to Raffles Place, and two stops or 5 minutes to Orchard Road.
      3. Shopping, Banks, Lifestyle Outlets, Dining, Supermarkets. One of the main attractions of the Neu @ Novena location is how close it is to a major shopping cluster and office blocks. We are 250 metres, less than 4 minutes walk up Sinaran Road, from the Novena Square and Square 2 malls. There is also United Square across at Thomson Road, 500 metres away.

        This means we have an almost complete range of retail, service, and dining options available within walking distance. Such as shops, clinics, salons, fashion and lifestyle, child enrichment centres, a food court, fast food outlets, cafes & restaurants, and a supermarket.

      4. Medical Amenities. Under the URA Master Plan, Novena is being developed as one of Singapore’s largest medical clusters. Health City Novena is a 17-hectare integrated modern healthcare complex that incorporates Tan Tock Seng Hospital and related healthcare centres, as well as the Lee Kong Chian School of Medicine (Novena branch). The whole complex is on track to complete by 2030.


        Part of Health City Novena Complex beside Neu at Novena Condo Location

        Health City Novena will extend beyond just healthcare, to embrace a wholistic eco-system that encompasses research and education, and related supporting services. To support this, we will need a growing workforce of healthcare professionals, both local and expatriate. This is expected to bolster demand for accommodation in the vicinity.

      5. Schools. For families with young children, having good schools nearby is always a concern. Here we have St Joseph’s Institution Junior just across Moulmein Road from the Neu @ Novena location, easily within a 1 km radius. Within a 2 km radius, there are St. Margarets’ Primary (Wilkie Road), CHIJ Primary (Toa Payoh), Anglo-Chinese Junior at Winstedt Road, and Anglo-Chinese Primary (Barker Road).

      6. Accessibility. Being located within the Core Central Region location allows for fast access to the Central Business District. The Neu at Novena condo is also a 5 minute drive from the nearest CTE (Central Expressway) exit, and 10 minutes from a PIE (Pan Island Expressway) exit.


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