TOP Year 2023      .       10 Mins Walk to MRT      .      


Here we present the upcoming VIP Preview and Sales Launch of the Florence Residences, a new condominium in Hougang on the site of the former Florence Regency. This development is located in a mature and established residential area, and next to low-rise landed housing.

Specifically, the Florence Residence condominium sits at the corner of Hougang Avenue 2 on its north, and Florence Road to its west, that leads into an interweaving maze of lanes serving the Kovan estate. From the southern-most tip of the site, a walk down Florence Road to Simon Lane and Simon Road, will take you to Kovan MRT station within 10 to 11 minutes.

The Florence Residences Location . Site in Kovan Estate

The Florence Residence Singapore . Site in Kovan Estate . Looking Southwards

As part of the Kovan estate that has been here for eons, this new development will tap into a well developed infrastructure with a full complement of supporting amenities, including reputable schools, and a market that has been here since the early days of independence. Hougang was traditionally a Teochew stronghold, with long-time residents and a strong sense of community.

In addition, the Florence Residences is quite close, about 8 minutes walk, to the Kovan food haven that is famed for its traditional street food such as teochew porridge, Punggol nasi lemak, and 2nd generation Hokkien Mee.

The developer for this project is Hong Kong-listed Logan Property, who recently launched the 1,259 unit Stirling Residences in the Queenstown area. Of that number, over 37%, or 470 units were sold within 4 months of its launch. That success can possibly be partly attributed to the quality of finishing and design that Logan Property brought to Stirling Residences, and which will be seen as well at the Florence Residences Singapore.

Stirling Residences by Logan Property . Developer for the Florence Residence

Stirling Residences by Logan Property . Developer for the Florence Residence


Name The Florence Residences
Developer Logan Property (Singapore)
Status Condominium (Foreigners eligible to buy)
Address 718 Hougang Avenue 2, Singapore 530718
District 19
Site Area 36,160.9 m² (389,236 sq ft)
Floor Area 101,250.5 m² (1,089,860 sq ft)
Plot Ratio 2.8
Tenure 99 years leasehold
T.O.P. Date TBA
Architect TBA


The Florence Residence floor plans are not ready yet. Kindly let us know note via the Contact Form below if you would like us to send you the Florence Residences floor plans once finalised.


The Florence Residences Singapore . Neighbourhood Views

The Florence Residence Site Looking Eastwards . Neighbourhood Views

The Florence Residences site is an irregular shaped plot of land flanked by two roads, Hougang Avenue 2 to its north, and Florence Road on its west. Beyond Florence Road is Kovan Estate, a sprawling low-rise landed housing neighbourhood. This comprises a hotch-podge of one to three storey terrace, semi-detached, and detached houses that stretch west, and south-west of the site.

Across Hougang Avenue 2, on the north-east is People’s Garden at Realty Park, again a landed housing estate, but on a smaller scale than for Kovan Estate. Directly north is Hougang Stadium and Swimming Complex.

To the east of the Florence Residences condominium is a HDB precinct, while at its south is a low-rise block of apartments and Serangoon Junior College.

What this means is that easily three-quarters of the frontages of the Florence Residence site will have unblocked views. Mid to high floor outward facing units will overlook either the stadium, or the landed estates, or the junior college. Apart from the views, there should be good wind flows and breezes too.


The Florence Residence showflat is not available for viewing yet. Please drop us a line below if you wish to be kept posted on the opening schedule for the Florence Residences showflat.


Florence Residences Pricing . Unit Types & Sizes . Click to Open / Close


Unit Description Type No. of
Strata Area
(sq m)
Strata Area
(sq ft)
1 Bedroom A TBC TBA TBA
2 Bedroom B TBC TBA TBA
3 Bedroom C TBC TBA TBA
4 Bedroom D TBC TBA TBA
5 Bedroom E TBC TBA TBA
Total Number of Units Approximately 1,200

Floor areas stated includes any Voids, Patios, Balconies, Terraces, A/C Ledges.

The Florence Residence Prices . Click to Open / Close


The Florence Residences prices are still being decided. Kindly let us know through the Contact Form below if you wish to be kept updated when indicative prices are available.

Florence Residence Pricing . Cost Background

The land for this site was previously that of Florence Regency, a former HDUC estate that was privatised. It was sold en bloc, in a collective sale via private treaty, to Logan Property (Singapore) for a price of SGD$629 million.

The master plan plot ratio for this 389,236 square foot site is 2.8. This works out to a total permissible gross floor area of 1,089,860 square feet, excluding a 10% balcony allowance.

Logan Property had to pay roughly SGD$288.5 million for the differential premiums for lease top-up and increase of built-up area.

This translates to a land rate of about SGD$842 per square foot per plot ratio (PSF PPR) to the developer, before even construction started. So after factoring in the construction costs and development overheads, including for financing, break even cost alone comes out at around SGD$1,400 PSF.


Florence Residences Singapore is being developed by Logan Property (Singapore) Company Pte Ltd.

Carat Complex Shenzhen by Logan Property . Developer for The Florence Residences Singapore

Carat Complex Shenzhen by Logan Property . Developer for The Florence Residences

Logan Property . Click to Open / Close

Logan Property Holdings Company Limited (“Logan Property” or “the Group”)

Established in 1996, Logan Property is an integrated developer who is primarily focused on residential property development in the People’s Republic of China, especially in the Hong Kong-Guangdong-Macao Greater Bay Area. The company listed on the main board of the Stock Exchange of Hong Kong in 2013.

Logan Property has been awarded Grade A grading in construction contracting, engineering design, and property development, and is ranked as one of the top property developers in China in terms of overall strength. In 2018, the Group placed 26th in China’s Top 100 Real Estate Developers ratings.

Logan Property has to date built more than 110 developments, including mega residential projects that house a total of over 600,000 people.


The Florence Residences Location . Site

The Florence Residences Location . Site

  1. Location. The Florence Residence Singapore is located beside the landed housing estate of Kovan, across from Hougang. This has always been a residential neighbourhood, evolving from its kampong heritage, to now a mix of HDB flats and older private estates.

  2. Shops, F&B, Supermarkets, Banks. The Florence Residences location is well supported by all these amenities, including even a wet market. But you do need to walk a fair distance. It is roughly 750 metres or 12 minutes walk to north-eastwards to Hougang Town Centre, and almost the same distance south-westwards to Kovan Market and Food Centre, and Heartland Mall at Kovan.

    At Hougang Town Centre you can get the usual sprinkling of neighbourhood shops and food stalls. As well as Hougang Mall that houses two NTUC Fairprice supermarkets, restaurants, cafes, fast-food joints, a bank, pharmacies, a public library, salons, and various shops.

    This place is also an 8 minute walk to the foodie’s delights of Kovan, famed for a variety of traditional hawker fare, and enjoying a bustling supper scene.

  3. Nearest MRT Station. The Florence Residences location has a choice of two MRT stations, both on the North-East line. The slightly nearer one is Kovan station, 10 to 11 minutes walk via Simon Lane and Simon Road.

    Alternatively, you can take a 12 minute walk to Hougang station. Rumour has it that Hougang Station could be an interchange station on the future Cross-Island line too.

  4. Schools. The Florence Residence location is within a 1 km radius of Holy Innocents Primary school, one of the most well regarded primary schools in the north-east of Singapore. Xinmin Primary School is also within 1 km. Both schools are within walking distance actually.

  • 1 to 3 Mins Walk to MRT
  • 10 to 12 Mins Walk to MRT
  • 13 to 15 Mins Walk to MRT
  • 16 to 18 Mins Walk to MRT
  • 19 to 21 Mins Walk to MRT
  • 22 to 24 Mins Walk to MRT
  • 25 to 27 Mins Walk to MRT
  • 28 to 30 Mins Walk to MRT
  • 31 to 33 Mins Walk to MRT
  • 34 to 36 Mins Walk to MRT
  • 37 to 39 Mins Walk to MRT
  • 4 to 6 Mins Walk to MRT
  • 7 to 9 Mins Walk to MRT
  • Deferred Payment Scheme
  • Dual Key Units
  • Luxury High-End Project
  • Near Park / Nature Reserve
  • Near Reservoir
  • Near Shopping Mall
  • Near Sports Complex
  • Near to City
  • Payment Scheme
  • Prime District
  • Progressive Payment Scheme
  • Proximity to Primary School
  • Sea / Water Views
  • Special Discounts
  • Special Features
  • Star Buys
  • Walk to MRT
  • Within 1KM of Ai Tong Primary School
  • Within 1KM of Anglo Chinese Primary School (Barker Road)
  • Within 1KM of Catholic High
  • Within 1KM of Cedar Girls Primary School
  • Within 1KM of Holy Innocents Primary School
  • Within 1KM of Kong Hwa Primary School
  • Within 1KM of Maris Stella
  • Within 1km of Methodist Girls' Primary School
  • Within 1KM of Nan Chiau Primary School
  • Within 1KM of Nan Hua Primary School
  • Within 1KM of Ngee Ann Primary School
  • Within 1KM of Paya Lebar Methodist Girls' Primary School
  • Within 1KM of Raffles Girls Primary School
  • Within 1KM of River Valley Primary School
  • Within 1KM of Rosyth Primary School
  • Within 1KM of Singapore Chinese Girls' Primary School
  • Within 1KM of SJI Junior
  • Within 1KM of St Andrews Primary School
  • Within 1KM of Tao Nan Primary School


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