THE FLORENCE RESIDENCES
Here we present the upcoming VIP Preview and Sales Launch of the Florence Residences, a new condominium in Hougang on the site of the former Florence Regency. This development is located in a mature established residential area, with 270 degree unblocked views overlooking low-rise landed housing estates around it.
Specifically, the Florence Residence condominium sits at the corner of Hougang Avenue 2 on its north, and Florence Road to its west, that leads into an interweaving maze of lanes serving the Kovan estate. From the southern-most tip of the site, a walk down Florence Road to Simon Lane and Simon Road, will take you to Kovan MRT station within 10 to 11 minutes.
As part of the Kovan estate that has been here for eons, this new development will tap into a well developed infrastructure with a full complement of supporting amenities, including reputable schools. Hougang was traditionally a Teochew stronghold, with many long-time residents who grew up in the area.
In addition, the Florence Residences is quite close, about 8 minutes walk, to the Kovan food haven, with a wide range of F&B choices, including its famous teochew porridge, Punggol nasi lemak, and Hokkien Mee.
The developer for this project is Hong Kong-listed Logan Property, who recently launched the 1,259 unit Stirling Residences in the Queenstown area. Of that number, over 37%, or 470 units were sold within 4 months of its launch. That success can possibly be partly attributed to the quality of finishing and design that Logan Property brought to Stirling Residences, and which will be seen as well at the Florence Residences Singapore.
About the Florence Residences
Most of the units here will be orientated in a North-South direction, to minimise effects of the hot west sun. And along with the site’s almost 270 degree unobstructed views, there will be a choice of views. Mostly overlooking low-rise landed housing estates or Hougang Stadium, or towards pools or landscaping.
The theme for Florence Residences will revolve around a Club-Condo concept. Hence among its huge range of 128 facilities that include an 80m Island Lap pool, will be 12 clubs. Such as the Arrival Club, The Clubhouse, Gourmet Club, Island Club, Youth & Fitness Club, Kid’s Aqua Club, Kid’s Play Club, Wellness Club, Hydrotherapy Club, Passion Club, Tranquility Club, and Garden Club.
The concept for the landscaping here will be inspired by Biophilia design – related to the love of life and the living world.
Units at Florence Residence will come with quality appliances, fixtures and fittings, from brands such as Grohe, Roca, and Electrolux. Units will also be provided with Smart Home features like a smart gateway, with camera and digital lockset at the main entrance door.
Concierge services will be made available as well. Normally found in higher end projects, but added here for greater convenience to residents. Especially useful if you like to buy items online and have them delivered even when you are not home.
Register interest or request details here.
THE FLORENCE RESIDENCES · FACTSHEET
|Name||The Florence Residences|
|Developer||Florence Development Pte Limited
Unit of Logan Property (Singapore) Company Pte. Limited
|Status||Condominium (Foreigners eligible to buy)|
|Address||81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Avenue 2, Singapore 530718|
|Tenure||99 years leasehold commencing from 24 December 2018|
|T.O.P. Date||31 March 2023|
|Site Area||36,161.2 m² (389,239 sq ft)|
|Floor Area||101,251.3 m² (1,089,869 sq ft)|
|No. of Blocks||9|
|No. of Storeys||18|
|No. of Units||1,410|
|Car Park Spaces||1,410 + 9 for handicapped parking|
THE FLORENCE RESIDENCES FLOOR PLANS
The Florence Residence floor plans are not ready yet. Kindly let us know note via the Contact Form below if you would like us to send you the Florence Residences floor plans once finalised.
THE FLORENCE RESIDENCES SITE PLAN
The Florence Residences site is an irregular shaped plot of land flanked by two roads, Hougang Avenue 2 to its north, and Florence Road on its west. Beyond Florence Road is Kovan Estate, a sprawling low-rise landed housing neighbourhood. This comprises a hotch-podge of one to three storey terrace, semi-detached, and detached houses that stretch west, and south-west of the site.
Across Hougang Avenue 2, on the north-east is People’s Garden at Realty Park, again a landed housing estate, but on a smaller scale than for Kovan Estate. Directly north is Hougang Stadium and Swimming Complex.
To the east of the Florence Residences condominium is a HDB precinct, while at its south is a low-rise block of apartments and Serangoon Junior College.
What this means is that easily three-quarters of the frontages of the Florence Residence site will have unblocked views. Mid to high floor outward facing units will overlook either the stadium, or the landed estates, or the junior college. Apart from the views, there should be good wind flows and breezes too.
Among the 128 facilities at Florence Residences, are an 80m Island Lap Pool, an Amphitheatre for Outdoor Movie Screening, Sparring Ring Pavilion with Punch Bag Corner, Pool Table with Dart Board Pavilion, and lots more.
THE FLORENCE RESIDENCES SHOWFLAT
The Florence Residence showflat is not available for viewing yet. Please drop us a line below if you wish to be kept posted on the opening schedule for the Florence Residences showflat.
FLORENCE RESIDENCES PRICES · TYPES
UNIT TYPES . SIZES
|Unit Description||Type||No. of
|1 Bedroom||A||216||44 – 56||474 – 603|
|1 Bedroom + Study||A||72||49 – 62||527 – 667|
|2 Bedroom Classic||B||264||58 – 75||624 – 807|
|2 Bedroom Deluxe||B||292||60 – 85||646 – 915|
|2 Bedroom + Study||B||52||65 – 86||700 – 926|
|3 Bedroom Classic||C||232||83 – 112||893 – 1,206|
|3 Bedroom Deluxe||C||154||92 – 115||990 – 1,281|
|4 Bedroom Classic||D||64||118 – 147||1,270 – 1,582|
|4 Bedroom Deluxe||D||16||129 – 158||1,389 – 1,701|
|5 Bedroom||E||48||155 – 178||1,668 – 1,916|
|Total Number of Units||1,410|
Floor areas stated includes any Voids, Patios, Balconies, Terraces, A/C Ledges.
FLORENCE RESIDENCES PRICE RANGES
The Florence Residences prices are still being decided. Kindly let us know through the Contact Form below if you wish to be kept updated when indicative prices are available.
Florence Residence Pricing . Cost Background
The land for this site was previously that of Florence Regency, a former HDUC estate that was privatised. It was sold en bloc, in a collective sale via private treaty, to Logan Property (Singapore) for a price of SGD$629 million.
The master plan plot ratio for this 389,236 square foot site is 2.8. This works out to a total permissible gross floor area of 1,089,860 square feet, excluding a 10% balcony allowance.
Logan Property had to pay roughly SGD$288.5 million for the differential premiums for lease top-up and increase of built-up area.
This translates to a land rate of about SGD$842 per square foot per plot ratio (PSF PPR) to the developer, before even construction started. So after factoring in the construction costs and development overheads, including for financing, break even cost alone comes out at around SGD$1,400 PSF.
THE FLORENCE RESIDENCES · DEVELOPER
Logan Property Holdings Company Limited (“Logan Property” or “the Group”)
Established in 1996, Logan Property is an integrated developer who is primarily focused on residential property development in the People’s Republic of China, especially in the Hong Kong-Guangdong-Macao Greater Bay Area. The company listed on the main board of the Stock Exchange of Hong Kong in 2013.
Logan Property has been awarded Grade A grading in construction contracting, engineering design, and property development, and is ranked as one of the top property developers in China in terms of overall strength. In 2018, the Group placed 26th in China’s Top 100 Real Estate Developers ratings.
Logan Property has to date built more than 110 developments, including mega residential projects that house a total of over 600,000 people.
FLORENCE RESIDENCES LOCATION · FEATURES
Location. The Florence Residence Singapore is located beside the landed housing estate of Kovan, across from Hougang. This has always been a residential neighbourhood, evolving from its kampong heritage, to now a mix of HDB flats and older private estates.
Shops, F&B, Supermarkets, Banks. The Florence Residences location is well supported by all these amenities, including even a wet market. But you do need to walk a fair distance. It is roughly 750 metres or 12 minutes walk to north-eastwards to Hougang Town Centre, and almost the same distance south-westwards to Kovan Market and Food Centre, and Heartland Mall at Kovan.
At Hougang Town Centre you can get the usual sprinkling of neighbourhood shops and food stalls. As well as Hougang Mall that houses two NTUC Fairprice supermarkets, restaurants, cafes, fast-food joints, a bank, pharmacies, a public library, salons, and various shops.
This place is also an 8 minute walk to the foodie’s delights of Kovan, famed for a variety of traditional hawker fare, and enjoying a bustling supper scene.
Nearest MRT Station. The Florence Residences location has a choice of two MRT stations, both on the North-East line. The slightly nearer one is Kovan station, 10 to 11 minutes walk via Simon Lane and Simon Road.
Alternatively, you can take a 12 minute walk to Hougang station. Rumour has it that Hougang Station could be an interchange station on the future Cross-Island line too.
Schools. The Florence Residence location is within a 1 km radius of Holy Innocents Primary school, one of the most well regarded primary schools in the north-east of Singapore. Xinmin Primary School is also within 1 km. Both schools are within walking distance actually.
- 1 to 3 Mins Walk to MRT
- 10 to 12 Mins Walk to MRT
- 13 to 15 Mins Walk to MRT
- 16 to 18 Mins Walk to MRT
- 19 to 21 Mins Walk to MRT
- 22 to 24 Mins Walk to MRT
- 25 to 27 Mins Walk to MRT
- 28 to 30 Mins Walk to MRT
- 31 to 33 Mins Walk to MRT
- 34 to 36 Mins Walk to MRT
- 37 to 39 Mins Walk to MRT
- 4 to 6 Mins Walk to MRT
- 7 to 9 Mins Walk to MRT
- Deferred Payment Scheme
- Dual Key Units
- Luxury High-End Project
- Near Park / Nature Reserve
- Near Reservoir
- Near Shopping Mall
- Near Sports Complex
- Near to City
- Payment Scheme
- Prime District
- Progressive Payment Scheme
- Proximity to Primary School
- Sea / Water Views
- Special Discounts
- Special Features
- Star Buys
- Walk to MRT
- Within 1KM of Ai Tong Primary School
- Within 1KM of Anglo Chinese Primary School (Barker Road)
- Within 1KM of Catholic High
- Within 1KM of Cedar Girls Primary School
- Within 1KM of Holy Innocents Primary School
- Within 1KM of Kong Hwa Primary School
- Within 1KM of Maris Stella
- Within 1km of Methodist Girls' Primary School
- Within 1KM of Nan Chiau Primary School
- Within 1KM of Nan Hua Primary School
- Within 1KM of Nanyang Primary School
- Within 1KM of Ngee Ann Primary School
- Within 1KM of Paya Lebar Methodist Girls' Primary School
- Within 1KM of Raffles Girls Primary School
- Within 1KM of River Valley Primary School
- Within 1KM of Rosyth Primary School
- Within 1KM of Singapore Chinese Girls' Primary School
- Within 1KM of SJI Junior
- Within 1KM of St Andrews Primary School
- Within 1KM of Tao Nan Primary School
· For Priority to View & Choose Units
· Developer Preview Discounts & Prices
· No Agent Fees or Charges